Shoppingfeed enables e-commerce businesses to distribute their product catalogs across more than 1,000 platforms, including both marketplaces and marketing channels. The company’s growth strategy relies on an ecosystem of over 1,000 connected channels and 160 agencies. 

Shoppingfeed was using an account mapping tool to identify mutual prospects and customer accounts, but was struggling to activate partners effectively.

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Bridging the gap between data and activation.

Claire Monnier, Head of Communications & Channel Partnerships, summarizes the main challenge facing the team: “The partner mapping tool was showing us the right accounts, but didn’t help manage leads, send notifications, or track what had been signed.”

Despite the relevance of the account matching data, the company faced key limitations in activating its network:

• No notifications or clear workflows to engage partners
• No automatic tracking — everything was still manual and therefore time-consuming
• Partners started expressing doubts about the program

Even with a strong contractual foundation to their program, Shoppingfeed lacked a tool to prove performance and structure collaboration with their partners.

To cover the entire post-identification phase of the partner lifecycle (lead sharing, follow-up, incentive tracking, and communication), Shoppingfeed adopted Kiflo as the operational core of its partner stack.

This allowed the team to turn raw account-matching insights into real, trackable actions for their partners at scale.

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Seamless Partner Lead Management

Leads are automatically pushed from the partnerships team into Kiflo. Partners receive an email notification, so there’s no need to log into the tool to check the status.

“They don’t need to open a Google Sheet or a platform. They get an email, reply, done. It’s seamless.”

Sales Responsiveness

Thanks to Kiflo’s integration with Hubspot, leads are sorted, qualified, and passed to SDRs within 24 hours.

“It’s vital when a partner say, ‘I’ve got 48 hours to decide’ that you’re on the shortlist.’”

Transparent Tracking & Incentives

Partners get clear visibility over the number of leads, how many have accepted, deal status etc. Agency commissions are automatically calculated based on conversions.

Tangible Results

• A 2-person team is able to activate & manage a network of more than 1000 partner contacts
• 77 key partners onboarded in Kiflo
• Less than 24h lead processing time
• Stronger partner adoption & buy-in
• ROI-focused visibility on partnerships, which strengthens Shoppingfeed’s strategic role
• A foundation that powers real partnership growth.