Webinars

‍Greg Plum, Director of Strategist Recruiting at Bridgepointe Technologies, shares how to turn your ecosystem into a Formula 1-level growth engine: fast, precise, and built on trust.

You lead partnerships in cybersecurity. You’ve signed partners and launched a program, but traction is slow. Check out the highlights from our Q&A session with Ignacio Sbampato, advisor to European cybersecurity startups and former Chief Business Officer at ESET.

Many partner programs look strong on paper but fail to deliver results. In this recap of our Q&A with Peter Fogelsanger, learn how to activate dormant partners, build momentum around the first deal, and transform your “paper partnerships” into real revenue drivers.

Team Kiflo and Thomas Dussarrat, Founder of VIVA GTM®, discussed why Partner Experience (PX) is the missing link between scaling efficiently and delivering exceptional customer outcomes.

Motivating GTM teams to embrace partner programs can be challenging. In this live Q&A with Maurits Pieper, Partnerships Leader at Multiverse, we explored how to tap into ambition, FOMO, and competitive drive to turn passive players into partner champions.

Discover the highlights from our final Q&A session of the season with Marta El Bay, Head of Partnerships at Surfe. Marta’s story is a masterclass in building partnerships from scratch: no shortcuts, no hype, just creative strategies, deep partner understanding, and real results.

‍

Discover the key takeaways from our webinar with Eva Fayemi on how to stop attracting unqualified partners and build strategic ones that drive real revenue. Learn how to align internally, define success metrics, and create partnerships that truly deliver.

‍

Discover why most partner programs struggle to deliver results and how to fix them with insights from Peter Fogelsanger, a seasoned partnership expert. This article breaks down a proven approach to reducing friction, aligning on the first deal, and building high-performing partner ecosystems.

Fractional partnership leadership is reshaping how B2B companies build partner programs. Learn from Eleanor Thompson, Founder of Branchworks, about when to bring in a fractional expert and how to get the most value from the engagement. This is your guide to scalable, cost-effective partner-led growth.

‍

This blog post recaps a Kiflo Q&A live session featuring Patrick M. Ferdig, who shares real-world use cases for integrating AI agents into partner programs. Learn how B2B teams can automate research, streamline partner enablement, and scale strategic actions using AI. Perfect for partnership leaders exploring AI-driven growth.

‍

Are you struggling with your account mapping strategies failing to drive revenue? This Q&A session outlines how B2B partnership teams can fix that with a structured, data-informed approach. Featuring expert insights from Chris Lavoie of Partnership Mastermind and AfterShip, it outlines real-world tactics, alignment strategies, and playbooks to turn overlaps into outcomes.

‍

Discover how to build a frictionless, scalable partner program with insights from Linkon Axon, founder of Arys. This recap of our Kiflo Q&A live session covers modularity, partner enablement, value-driven KPIs, and practical frameworks for success. It is ideal for Partnership and Channel Managers looking to simplify and scale.

‍

Partnerships are evolving, and trust alone is no longer enough. In this Q&A session turned article, Will Taylor, Founder of BD Paths, explains why Partner Revenue Operations are the missing link in proving partner impact and securing executive buy-in. Discover how partner teams can shift from relationship managers to strategic revenue contributors.

‍

Partnership expert Anton Silaev breaks down why traditional partner enablement falls short and how focusing on individual partner sellers can drive real revenue growth. Learn how to tailor enablement strategies, measure what matters, and future-proof your program with smarter tools. Discover the mindset shift that transforms partners into high-performing sales allies.

‍

In this recap of Kiflo’s Q&A live session, Filip Popov, VP of Partnerships at Growth Era, shares how he scaled a high-impact partner program that drove 70% of company revenue. Learn actionable strategies for recruiting the right partners, gaining internal buy-in, and building lasting partner trust. This article is packed with practical tips for Partnership Managers ready to grow in 2025.

‍