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Join our upcoming webinar
Groundwork to Growth: How to Build Partnerships That Scale
Join us for a live, actionable Q&A with Marta El Bay, Head of Partnerships at Surfe, on 10 July. Marta will share how she built Surfe’s partner program from scratch and how leaning into ecosystem players, rather than just top-down decision-makers, led to a standout collaboration with Pipedrive.
Latest webinar
Groundwork to Growth: How to Build Partnerships That Scale
Join us for a live, actionable Q&A with Marta El Bay, Head of Partnerships at Surfe, on 10 July. Marta will share how she built Surfe’s partner program from scratch and how leaning into ecosystem players, rather than just top-down decision-makers, led to a standout collaboration with Pipedrive.
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Attracting Unqualified Partners with 0 Impact? How to Break the Cycle
Discover the key takeaways from our webinar with Eva Fayemi on how to stop attracting unqualified partners and build strategic ones that drive real revenue. Learn how to align internally, define success metrics, and create partnerships that truly deliver.
Why Isn’t My Partnership Program Generating Results & How to Fix It?
Discover why most partner programs struggle to deliver results and how to fix them with insights from Peter Fogelsanger, a seasoned partnership expert. This article breaks down a proven approach to reducing friction, aligning on the first deal, and building high-performing partner ecosystems.
How to Unlock Strategic Growth with Fractional Partner Support
Fractional partnership leadership is reshaping how B2B companies build partner programs. Learn from Eleanor Thompson, Founder of Branchworks, about when to bring in a fractional expert and how to get the most value from the engagement. This is your guide to scalable, cost-effective partner-led growth.
AI Isn’t Replacing Partnership Pros—It’s Empowering Them
This blog post recaps a Kiflo Q&A live session featuring Patrick M. Ferdig, who shares real-world use cases for integrating AI agents into partner programs. Learn how B2B teams can automate research, streamline partner enablement, and scale strategic actions using AI. Perfect for partnership leaders exploring AI-driven growth.
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Why Your Account Mapping Isn’t Driving Revenue (And How to Fix It)
Are you struggling with your account mapping strategies failing to drive revenue? This Q&A session outlines how B2B partnership teams can fix that with a structured, data-informed approach. Featuring expert insights from Chris Lavoie of Partnership Mastermind and AfterShip, it outlines real-world tactics, alignment strategies, and playbooks to turn overlaps into outcomes.
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Radical Simplicity: How to Build a Frictionless, Scalable Partner Program
Discover how to build a frictionless, scalable partner program with insights from Linkon Axon, founder of Arys. This recap of our Kiflo Q&A live session covers modularity, partner enablement, value-driven KPIs, and practical frameworks for success. It is ideal for Partnership and Channel Managers looking to simplify and scale.
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Why Isn’t “Partner RevOps” Already a Thing?
Partnerships are evolving, and trust alone is no longer enough. In this Q&A session turned article, Will Taylor, Founder of BD Paths, explains why Partner Revenue Operations are the missing link in proving partner impact and securing executive buy-in. Discover how partner teams can shift from relationship managers to strategic revenue contributors.
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Partners Don’t Get Enabled. People Do.
Partnership expert Anton Silaev breaks down why traditional partner enablement falls short and how focusing on individual partner sellers can drive real revenue growth. Learn how to tailor enablement strategies, measure what matters, and future-proof your program with smarter tools. Discover the mindset shift that transforms partners into high-performing sales allies.
Secret Strategies to Tailor Your Partner Program for Sales Growth in 2025
In this recap of Kiflo’s Q&A live session, Filip Popov, VP of Partnerships at Growth Era, shares how he scaled a high-impact partner program that drove 70% of company revenue. Learn actionable strategies for recruiting the right partners, gaining internal buy-in, and building lasting partner trust. This article is packed with practical tips for Partnership Managers ready to grow in 2025.
