Greatest Minds In Partnerships

By leveraging the advice of the greatest minds in partnerships, you will learn how to effectively create, structure, and build a partner program that scales revenue. If you are a startup or SMB in the B2B tech industry, this series is for you.

March 09, 2023

7 minutes reading

Key Strategies for Partner Onboarding

Learn the best strategies for partner onboarding from Juhi Saha, CEO of Partner1.

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February 23, 2023

8 minutes reading

How to Win Partner’s Hearts & Minds

Shawn Li, Vice President of Partnerships at Flip, explains how to use the 60-40 rule to drive meaningful partner pitches and programs.

February 10, 2023

8 minutes reading

Nailing Partner Pitches in 2023

Don Osburn, Founder of Channel Zen, explains innovative and tangible ways to drive meaningful partner pitch meetings.

January 19, 2023

8 minutes reading

Partner Recruitment: Where API Ends & Partner Content Begins

Learn the best practices for partner recruitment from Justin Zimmerman, Founder of Partner Playbooks.

January 05, 2023

7 minutes reading

Ditch the Blueprint on Partner Recruitment

Learn how to recruit channel partners like a pro with advice from Martin Scholz, Co-founder of PartnerXperience.

December 27, 2022

8 minutes reading

One Team, One Ecosystem: A Conversation With Jennifer Richey

Learn from Jennifer Richey, Senior Director of Ecosystem, about how Vena Solutions empowers their teams and partners with a one-team mentality.

December 15, 2022

7 minutes reading

How to Build a Product-Led Partner Marketing Strategy

Charlene Strain, Partner Marketing Manager of Ecosystem (Resellers, Integrations, and Marketplace Listings) at, explains how they built a successful product-led partner marketing strategy.

December 07, 2022

7 minutes reading

How to Bring Perspective Back to Partnerships

Sara Nigro, Global Customer Marketing Manager at Directive, shows us tactical and inspiring ways to bring perspective back to partnerships.

November 09, 2022

7 minutes reading

No Pressure, No Diamonds: Creating Inspiring Partnerships

Rasheité Calhoun, Channels & Alliance Program Manager at Paylocity, emphasizes the significance of building inspired and authentic partnership teams.

October 13, 2022

7 minutes reading

How Webflow Empowers Partners & Customers

Learn how Webflow's innovative partner program empowers partners and customers toward success.

October 04, 2022

7 minutes reading

How Improvado Builds Impactful Relationships with Partners

Adam Pasch, Head of Partnerships at Improvado, shares the best pieces of advice on how to create impactful relationships with partners.

September 08, 2022

8 minutes reading

How to be Partner-Worthy: A Conversation with Jared Fuller

Jared Fuller, Founder of PartnerHacker, explains the roles community, mentorship, and hard work play in becoming partner-worthy.

August 25, 2022

6 minutes reading

How BigCommerce Wins Business Through Partnerships

Discover how BigCommerce developed their successful partner program from Lauryn Spence herself.

August 11, 2022

7 minutes reading

How Chili Piper Excels Their Program With Partner Marketing

Madison Perry, Chili Piper's Head of Demand Generation & Partner Marketing, explains how the company created and expanded its partner program through successful partner marketing.

July 28, 2022

7 minutes reading

How Bitrise is Adding Solutions to Their Partner Programs

Discover how János Vrancsik created Bitrise’s successful Technology Partner Program, and how they are integrating Solution Partners into the mix.

July 13, 2022

6 minutes reading

How Lokalise Built a Successful Partner Program From Scratch

Agnese Kalnina, Lokalise’s Business Development & Partnerships Team Lead, explains how they built and grew their partner program.

June 30, 2022

7 minutes reading

How Help Scout Plans to Build and Grow Their Partner Program

Learn from partnerships expert, Ben Wright, about how Help Scout is revamping their Affiliate Program and constructing an exciting new Technology Partnership strategy.

June 09, 2022

6 minutes reading

How Reveal Plans to Develop a Thriving Partner Program

Learn how Jo Wright, VP of Sales & Partner Success, and her team are creating Reveal's cutting-edge partner program.

May 11, 2022

4 minutes reading

How Box Built and Scaled Their Partner Program

In our latest Greatest Minds in Partnerships Article, Box's Director of Partnerships Dan O’Leary explains how they scaled their partner programs.

April 05, 2022

6 minutes reading

How Crossbeam Built Their Booming Tech Partner Program

Chris Samila, Crossbeam’s VP of Partnerships, explains how they built and grew their prosperous tech partner program.

February 22, 2022

7 minutes reading

How FreshBooks' Partner Program Doubled Their Customer Base

Discover how George Kyriakis from FreshBooks built their integration-based Partner Program to expand their customer base and reach new markets.

February 10, 2022

8 minutes reading

How CloudTalk Designed a Multi-Tier Partner Program

Kristýna Cardova, Partnerships Director at CloudTalk, shares her expertise and explains how she and her team designed their Multi-Tier Partner Program for success.

January 26, 2022

7 minutes reading

How Vidyard Reinvented Their Partner Program for Success

Ashleigh Gray, Vidyard’s VP of Strategic Partnerships, shares her advice and experience gained from reinventing Vidyard's partner program.

November 15, 2021

4 minutes reading

Advice from Drift’s Partner Programs Manager

Michele Albanese, Drift's Partner Programs Manager, shares the best pieces of advice that she has gained from building and growing Drift's partner program from scratch.

September 07, 2021

5 minutes reading

How Zapier Designed and Scaled Their Partner Program

Discover how Zapier designed and scaled their Integration Partner Program and get advice from Zapier's Head of Global Partnerships & Channels, Cody Jones.

July 19, 2021

6 minutes reading

How Freshworks Creates Their GTM Strategy for Tech Partners

Discover how Freshworks creates and executes their GTM strategy for tech partners and get advice from Freshworks's Head of Global Technology partnerships, Krishanth Thangarajah.

May 21, 2021

7 minutes reading

How Built Their Partner Program for 3x YOY Growth

Discover how built such a successful partner program and take advantage of the game-changing advice coming from's Head of Partnerships, Oren Stern.

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