Greatest Minds in Partnerships

Jasper Lounio, Global Head of Channel at Efficy, shares how the company is evolving beyond direct sales by embracing a scalable, partner-first go-to-market strategy. From onboarding and internal alignment to early wins and data-driven insights, this conversation offers an outline for B2B companies seeking smarter growth through partnerships.

In this edition of the Greatest Minds in Partnerships series, David Dolhomut, Head of Partnerships & Business Development at Traced Systems, shares his insights on building a thriving blockchain partner ecosystem. Learn how to navigate regulatory landscapes, drive adoption through strategic alliances, and leverage technology like PRM platforms to scale blockchain ecosystems effectively.

In this interview, Grant Evans, Head of Partnerships at Nomupay, shares expert insights on overcoming industry-specific challenges, structuring high-performing partnerships, and leveraging technology to scale efficiently. Discover how to attract and retain high-value partners, optimize onboarding, and drive sustainable revenue growth in the competitive payments space.

Learn how to thrive as a new partnership manager with actionable insights from Chris Lavoie, Partnerships Leader at AfterShip. Discover strategies to build trust, set meaningful KPIs, manage priorities, and turn transactional relationships into strategic partnerships.

How can SaaS companies build and sustain high-performing partnerships? Andreas Krause, Senior Partner Manager at Hygraph, covers key strategies for establishing trust, tailoring engagement based on partner types, and leveraging data to drive partner success. Andreas also highlights the importance of aligning partnerships with broader business strategies for long-term growth.

What innovative channel partner strategies do you need to bolster business resilience? What are the main pillars of success? What is the role of technology in cybersecurity partner programs? Drawing on John McCabe's extensive experience, we delve into the essential tips and tricks to excel in managing a cybersecurity partner program.

Partner enablement is crucial in a partnership program as it ensures that partners have the necessary resources, knowledge, and support to represent and sell a company's products or services effectively. It creates mutually bonding beneficial relationships, enhancing partner competency and aligning their efforts with the overall business goals, creating a strong, successful, and profitable partnership program.

This article is part of a compelling series that will give you practical tips on how to grow a successful partner program. By leveraging the advice of the greatest minds in partnerships, you will learn how to effectively create, structure, and build a partner program that scales revenue. If you are a startup or SMB in the B2B tech industry, this series is for you.

This article is part of a compelling series that will give you practical tips on how to grow a successful partner program. By leveraging the advice of the greatest minds in partnerships, you will learn how to effectively create, structure, and build a partner program that scales revenue. If you are a startup or SMB in the B2B tech industry, this series is for you.

Jennifer Snyder, Customer.io's Senior Director of Channel Partnerships, discusses the value of commitment and community in partner onboarding.

Learn the best strategies for partner onboarding from Juhi Saha, CEO of Partner1.

Learn how to drive meaningful B2B partnerships from Shawn Li, Vice President of Partnerships at Flip.

Justin Zimmerman, Founder of Partner Playbooks, shares best practices for partner recruitment.

Learn how to recruit channel partners like a pro with advice from Martin Scholz, Co-founder of PartnerXperience.

Learn from Jennifer Richey, Senior Director of Ecosystem, about how Vena Solutions empowers their teams and partners.

Charlene Strain, Partner Marketing Manager of Ecosystem (Resellers, Integrations, and Marketplace Listings) at Pendo.io, explains how they built a successful product-led partner marketing strategy.

Sara Nigro, Global Customer Marketing Manager at Directive, shows us tactical and inspiring ways to bring perspective back to partnerships.

Rasheité Calhoun, Channels & Alliance Program Manager at Paylocity, emphasizes the significance of building inspired and authentic partnership teams.

Learn how Webflow empowers partners and customers through their innovative partner program.

Head of Partnerships at Improvado, Adam Pasch, shares advice on how to create impactful relationships with partners.

Jared Fuller, Founder of PartnerHacker, explains how to be successful in partnerships by being partner-worthy.

In this Greatest Minds in Partnerships Article, you will discover how BigCommerce developed their successful partner program from Lauryn Spence herself

Chili Piper's Head of Demand Gen & Partner Marketing explains how they expanded their partner program with successful partner marketing.

In this Greatest Minds in Partnerships article, you will discover how János Vrancsik grew Bitrise’s Technology and Solution Partner Programs.

Learn how Lokalise built and grew their partner program from Agnese Kalnina, Business Development & Partnerships Team Lead.

In this article, you will learn how Help Scout plans to build and grow their partner program. Learn from partnerships expert, Ben Wright.

How Reveal is creating and developing a thriving partner program.

In this Greatest Minds in Partnerships Article, you will discover how Dan O’Leary from Box scaled their partner programs.

Chris Samila, Crossbeam’s VP of Partnerships, explains how they built and grew their prosperous tech partner program.

How FreshBooks Doubled Their Customer Base with Their Partner Program

Find out how CloudTalk designed and built their Multi-Tier Partner Program. Get the best Partner Program advice from Kristýna Cardova.

Ashleigh Gray, Vidyard’s VP of Strategic Partnerships, shares her advice and experience gained from reinventing Vidyard's partner program.

Michele Albanese, Drift's Partner Programs Manager, shares the best pieces of advice that she has gained from building and growing Drift's partner program from scratch.

Discover how Zapier designed and scaled their Integration Partner Program and get advice from Zapier's Head of Global Partnerships & Channels, Cody Jones.

Get an inside, exclusive look into Freshworks’s thriving tech partner program and learn how to create and execute a GTM strategy for tech partners.

Get an inside, exclusive look into monday.com’s thriving partner program and learn how to grow one of your own.