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The Kiflo Blog
Articles on Partnership Strategies, Best Practices, Basics, and more.
How to Scale Tailored Incentives for Different Types of Partners
Scaling tailored incentives for different types of partners is essential for maintaining engagement and driving results in a B2B partnership program. This guide explores the importance of personalized financial incentives, the challenges of scaling them, and how to overcome these hurdles with the right strategies and tools. From referral and affiliate partnerships to reseller programs, we break down the best practices for designing flexible, transparent, and scalable incentive structures. Plus, learn how a Partner Relationship Management (PRM) platform like Kiflo can automate incentive management, improve partner communication, and streamline growth.
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5 Ways to Automate Partner Performance Tracking and Boost Efficiency
Struggling to track partner performance effectively? Manual processes can be time-consuming and prone to errors, making it difficult to gain meaningful insights. This guide explores five ways to automate partner performance tracking, helping partnership managers streamline workflows, enhance visibility, and improve efficiency. Learn how automation—through centralized data, real-time dashboards, lead tracking, and incentive management—can transform your partner program. Discover how tools like a Partner Relationship Management (PRM) platform like Kiflo can simplify partner performance monitoring and drive long-term success.
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Best PRM Software for Effective Partner Management
Choosing the right Partner Relationship Management (PRM) software is crucial for businesses aiming to streamline partner collaboration, boost engagement, and drive revenue growth. This article explores the best PRM software solutions of 2025, detailing key features, benefits, and integrations to help businesses manage their partner programs effectively. From automated onboarding to performance tracking and customizable partner portals, these top PRM platforms, including Kiflo, offer tailored solutions to enhance partner management. Discover which PRM software best fits your business and take your partner program to the next level.
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Referral partners
How to Build a Successful Partner Program in the Payments Industry
Building a successful partner program in the payments industry requires more than just signing agreements—it demands speed, transparency, and the right technology. In this interview, Grant Evans, Head of Partnerships at Nomupay, shares expert insights on overcoming industry-specific challenges, structuring high-performing partnerships, and leveraging technology to scale efficiently. Learn how to attract and retain high-value partners, optimize onboarding, and drive sustainable revenue growth in the competitive payments space.
Affiliate partners
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How Providing the Right Tools Boosts Partner Engagement [Guide]
This guide provides actionable strategies for fostering partner engagement, overcoming the challenges of outdated processes, and empowering partners with essential tools like deal tracking, onboarding resources, and partner portals. Learn best practices for implementing these tools, measuring their impact, and fostering a collaborative culture to drive revenue growth and operational efficiency. Discover how Kiflo’s Partner Relationship Management (PRM) platform can transform your partner program into a thriving ecosystem of engaged and productive partners.
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Referral partners
Reseller partners
Affiliate partners
Improving Partner Engagement Through Centralized Partner Onboarding Processes
Centralizing your partner onboarding process is essential for creating seamless and effective partnerships. Disjointed systems lead to confusion, inefficiency, and disengaged partners. By consolidating resources in a single platform, streamlining communication, automating workflows, and tailoring experiences, businesses can ensure partners feel supported from day one.
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Affiliate partners
Referral partners
How to Create a Sustainable Partnership Pipeline by Sourcing and Onboarding the Right Partners
Eva Fayemi of Bond Agency walks partnership managers and heads of partnerships through a strategic approach to building a sustainable partnership pipeline. From defining an Ideal Partner Profile (IPP) and sourcing potential partners to onboarding and maintaining high engagement, it offers practical steps to minimize churn and maximize partner engagement.
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Referral partners
Reseller partners
Affiliate partners
How to Scale Customized Training Programs for a Diverse Partner Network
This blog post explores how to scale partner training programs effectively, balancing consistency and customization for a diverse partner network. It provides actionable strategies such as segmenting partners, creating modular content, and leveraging tools like Partner Relationship Management (PRM) and Learning Management Systems (LMS) to deliver personalized training. The post also emphasizes the importance of regular updates, interactive learning, and measuring success to ensure training programs drive engagement and results. By implementing these steps, businesses can streamline partner education while empowering partners to achieve better outcomes.
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Referral partners
Reseller partners
A Complete Guide to Streamlining Commission Calculation and Partner Payouts
Managing partner payouts manually can lead to errors and inefficiencies. This guide explores the benefits of automating payment processes, defining commission structures, and using tools like PRM platforms to manage payout dates and global partner payments. Discover how to simplify partner program payouts, enhance accuracy, and foster trust among your partners.
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Referral partners
Reseller partners
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Affiliate partners
How to Nail Your First Year as a Partnership Manager
Learn how to thrive as a new partnership manager with actionable insights from Chris Lavoie, Partnerships Leader at AfterShip. Discover strategies to build trust, set meaningful KPIs, manage priorities, and turn transactional relationships into strategic partnerships.
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2025 Partnership Predictions: Building the Future Together
2025 is shaping up to be the year of transformative partnerships, where businesses move beyond transactions to build deep, value-driven relationships. This article explores key insights from industry leaders on trends like AI adoption, strategic alignment with RevOps, and the growing importance of partner experience. Discover actionable steps to future-proof your partnerships, foster innovation, and create sustainable growth in a rapidly evolving landscape.
Affiliate partners
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