The Kiflo Blog

Partner programs drive a growing share of B2B revenue, yet most still operate without operational support. This article explores the main reasons why Partner RevOps hasn’t gone mainstream—and what needs to change.

Many B2B companies underestimate the strategic value of partnerships due to outdated perceptions and a lack of data. This article outlines the five key challenges preventing partnerships from earning the investment and recognition they deserve.

Wondering if it’s time to bring in a fractional partnership leader instead of hiring full-time? This article explains when and why fractional support is the smarter choice for scaling partner programs.

Defining your Ideal Partner Profile (IPP) is the foundation for building high-impact partnerships. This post walks you through how to assess existing success, define key criteria, and evolve your IPP to drive predictable, partner-led growth.

Many partner programs stall not because of poor strategy, but because the business wasn’t ready to support partnerships in the first place. This article breaks down five key traits that define a truly partner-ready organization, from product-market fit to internal alignment and enablement.

Looking to scale your partner program in 2025? This article outlines proven, practical tactics to help you identify, recruit, and onboard high-performing partners who truly drive value.

AI agents are transforming partner programs by automating repetitive tasks and improving decision-making at every stage of the partner lifecycle. This article explores what AI agents are, how they work, and real examples of how they empower partner managers to drive more impact with less manual effort.

Find out how to build a scalable partner enablement framework by focusing on the partner journey. Discover why empowering individual sellers and aligning with the customer lifecycle are key to driving real results.

Learn how to build flexible partner programs that adapt to different partner types, engagement levels, and growth stages. This article outlines the key principles and components needed to create scalable, resilient partnerships.

Discover the difference between consulting and fractional leadership in the context of B2B partnerships. This article breaks down how each role contributes to building and scaling a partner program, why the order matters, and what companies should expect from each type of engagement.

Being a Partner Manager means juggling strategy, sales, and collaboration. In this article, we break down the 10 core skills that define high-performing Partner Managers: from leadership and negotiation to account mapping and data-driven decision-making.

Partner marketing works best when everyone’s pulling in the same direction. This article reveals how aligning your goals with your partners’ can unlock stronger engagement, greater brand exposure, and real business growth, without the guesswork.

This article unpacks the top purposes of partnerships in B2B, from expanding markets to building trust, and shows how to align for long-term success. It offers practical advice for avoiding common pitfalls and scaling programs with tools like Kiflo.

Partnerships are no longer a side strategy, but a core driver of sustainable B2B growth. Learn how referral, affiliate, and reseller programs help companies expand their reach, share resources, and drive revenue, especially when powered by the right tools.

Discover six actionable strategies to help B2B companies recruit high-quality partners who align with your goals and contribute to long-term growth. Learn how to define your Ideal Partner Profile, qualify prospects effectively, and build partnerships that deliver real value. This guide also introduces how Kiflo’s partner management platform streamlines recruitment and strengthens performance.

Explore the crucial role of a Strategic Partnerships Director in driving growth through high-impact alliances. Learn how this position supports lead generation, market expansion, brand credibility, and revenue growth. Understand why this role is essential for modern B2B companies.

Learn how to make smarter decisions at every stage of your B2B partnership program, from choosing the right partners to tracking performance and driving long-term growth. This guide offers practical frameworks, real-world insights, and proven strategies for partnership and channel managers. Master the decision-making process and unlock the full potential of your referral, affiliate, or reseller programs.

Learn how reselling partnerships can help your business scale faster with lower costs. Discover strategies for choosing the right partners, structuring incentives, and managing performance effectively.

Discover five proven onboarding practices to build stronger partnership dynamics from day one. Learn how to set clear expectations, empower your partners, and drive long-term program success.

Managing partner tiers manually can be inefficient and error-prone, leading to disengaged partners and lost revenue opportunities. This article explores how automating partner tier management and segmentation improves engagement, transparency, and scalability. Learn how real-time updates, clear progression criteria, and data-driven insights can transform your partner program into a high-performance revenue driver.

An excellent Partnerships Account Manager is the backbone of a successful partner program, balancing relationship-building, strategic thinking, and revenue generation. This article explores 13 key traits that set top-performing managers apart, from strong communication and negotiation skills to adaptability and data-driven decision-making. Mastering these traits helps create lasting partnerships that drive business growth.

Scaling partner support can be challenging as your partner program grows. Without the right strategy, manual processes can lead to inefficiencies, partner frustration, and disengagement. This article explores six key ways to scale ongoing partner support without compromising quality: automation, centralized communication, structured onboarding, and real-time deal tracking. Learn how to build a scalable support system that keeps partners informed, engaged, and motivated to drive revenue.

Successful partnership management goes beyond signing contracts—it requires a structured, repeatable strategy to drive long-term growth. This guide explores how businesses can build a scalable partner program by optimizing onboarding, automating deal tracking, strengthening partner engagement, and leveraging data-driven insights. Learn how to eliminate manual inefficiencies, enhance collaboration, and increase revenue with a strategic approach to managing business partnerships.

This article explores the importance of personalized partner support in driving engagement and revenue growth. It highlights the common pitfalls of generic partner management and provides actionable strategies to tailor support, including understanding partner goals, offering real-time deal tracking, providing role-based training, fostering proactive communication, and aligning incentives with success.

Scaling a partner program without centralized data can become unmanageable, leading to inefficiencies, frustrated partners, and lost revenue opportunities. This article explores the importance of centralized data in partner programs and highlights the challenges businesses face when relying on scattered spreadsheets, emails, and disconnected CRM entries.

Scaling tailored incentives for different types of partners is essential for maintaining engagement and driving results in a B2B partnership program. This guide explores the importance of personalized financial incentives, the challenges of scaling them, and how to overcome these hurdles with the right strategies and tools. From referral and affiliate partnerships to reseller programs, we break down the best practices for designing flexible, transparent, and scalable incentive structures.

Struggling to track partner performance effectively? Manual processes can be time-consuming and prone to errors, making it difficult to gain meaningful insights. This guide explores five ways to automate partner performance tracking, helping partnership managers streamline workflows, enhance visibility, and improve efficiency. Learn how automation, through centralized data, real-time dashboards, lead tracking, and incentive management, can transform your partner program.

Choosing the right Partner Relationship Management (PRM) software is crucial for businesses aiming to streamline partner collaboration, boost engagement, and drive revenue growth. This article explores the best PRM software solutions of 2025, detailing key features, benefits, and integrations to help businesses manage their partner programs effectively. From automated onboarding to performance tracking and customizable partner portals, these top PRM platforms, including Kiflo, offer tailored solutions to enhance partner management. Discover which PRM software best fits your business and take your partner program to the next level.

This guide provides actionable strategies for fostering partner engagement, overcoming the challenges of outdated processes, and empowering partners with essential tools like deal tracking, onboarding resources, and partner portals. Learn best practices for implementing these tools, measuring their impact, and fostering a collaborative culture to drive revenue growth and operational efficiency. Discover how Kiflo’s Partner Relationship Management (PRM) platform can transform your partner program into a thriving ecosystem of engaged and productive partners.

Centralizing your partner onboarding process is essential for creating seamless and effective partnerships. Disjointed systems lead to confusion, inefficiency, and disengaged partners. By consolidating resources in a single platform, streamlining communication, automating workflows, and tailoring experiences, businesses can ensure partners feel supported from day one.

Eva Fayemi of Bond Agency walks partnership managers and heads of partnerships through a strategic approach to building a sustainable partnership pipeline. From defining an Ideal Partner Profile (IPP) and sourcing potential partners to onboarding and maintaining high engagement, it offers practical steps to minimize churn and maximize partner engagement.

This blog post explores how to scale partner training programs effectively, balancing consistency and customization for a diverse partner network. It provides actionable strategies such as segmenting partners, creating modular content, and leveraging tools like Partner Relationship Management (PRM) and Learning Management Systems (LMS) to deliver personalized training. The post also emphasizes the importance of regular updates, interactive learning, and measuring success to ensure training programs drive engagement and results. By implementing these steps, businesses can streamline partner education while empowering partners to achieve better outcomes.

Managing partner payouts manually can lead to errors and inefficiencies. This guide explores the benefits of automating payment processes, defining commission structures, and using tools like PRM platforms to manage payout dates and global partner payments. Discover how to simplify partner program payouts, enhance accuracy, and foster trust among your partners.

2025 is shaping up to be the year of transformative partnerships, where businesses move beyond transactions to build deep, value-driven relationships. This article explores key insights from industry leaders on trends like AI adoption, strategic alignment with RevOps, and the growing importance of partner experience. Discover actionable steps to future-proof your partnerships, foster innovation, and create sustainable growth in a rapidly evolving landscape.

This blog post explores 5 ways to streamline how businesses share marketing and sales materials with their partners. From addressing the accessibility challenge to leveraging tools like PRM platforms, these strategies enhance partnership marketing efforts and foster collaboration. Whether you're focusing on affiliate marketing or broader partner initiatives, these solutions help create a win-win environment. Plus, you'll discover how tracking engagement with metrics ensures your partners can promote effectively, boosting results for all parties involved.

Dive deep into the key metrics every partnership manager should track to optimize their partner program and enhance decision-making. From monitoring pipeline values to refining your onboarding strategy, we cover the common KPIs that drive success across various partner types and direct channels. Learn how to improve the partner experience, streamline your partner network, and use data as a powerful tool to achieve your ultimate goal: scalable, profitable partnerships. Whether you're tracking revenue impact or engagement levels, this blog post offers actionable insights to elevate your program.

The role of a channel leader is increasingly complex, driven by the need to balance partner relationships, revenue goals, and market relevance. As the business landscape evolves, so do the challenges facing channel leaders. To thrive in this environment, it's essential to address these core issues with innovative strategies that not only enhance performance but also drive efficiency. In this article, we will explore the most pressing challenges channel leaders face and provide actionable solutions to overcome them.

The article explores the strategic advantages of co-selling over traditional referrals. It delves into how co-selling partnerships increase credibility, expand market reach, combine expertise, pool resources, and strengthen customer relationships. Additionally, it highlights how Kiflo’s PRM solution can enhance your co-selling efforts, providing a streamlined and effective platform for managing partner collaborations.

A comprehensive business plan is essential for effective partner onboarding, ensuring alignment and success in collaborative relationships. This article explores the key elements of a comprehensive business plan, including goal alignment, clear objectives, targeted support, progress monitoring, and mutual success. Learn how incorporating detailed business plans into your onboarding processes can drive efficiency, productivity, and sustained growth for your partnerships. Discover how Kiflo's PRM solution can facilitate seamless onboarding and strategic alignment for enhanced business outcomes.

This comprehensive guide explores the importance of B2B in-person events for businesses looking to find new partners and expand their professional networks. Covering everything from early registration benefits and research strategies to perfecting your pitch and following up with prospects, this article provides actionable insights and best practices for maximizing your event marketing efforts. Learn how to make the most of face-to-face interactions at various venues, engage with potential clients and sponsors, and build lasting relationships that drive growth and success in the competitive B2B landscape.

Discover the power of joint marketing initiatives and how they are transforming the partnership industry. This article explores the concept of joint marketing, detailing how organizations collaborate to enhance brand visibility, increase audience engagement, and achieve shared goals. Learn about the strategic benefits of these partnerships and the most popular joint marketing initiatives that drive success and credibility.

In this blog post, we explore the limitations of using spreadsheets for managing partner programs and highlight why they are not the best solution for effective partner management. We'll delve into six key reasons why spreadsheets fall short, including issues with real-time collaboration, data security, scalability, reporting, communication, and manual processes. Additionally, we'll discuss how Partner Relationship Management (PRM) systems can address these challenges and provide significant benefits, such as enhanced collaboration, improved security, and streamlined operations.

This comprehensive guide delves into the critical steps required to elevate your SaaS channel sales strategy, focusing on optimizing performance, fostering strong partnerships, and driving revenue growth. It covers essential topics such as understanding your target market, developing a compelling value proposition, creating a detailed partner program, investing in the right technology and tools, and building strong relationships. The post also highlights the importance of continuous support, performance measurement, and staying agile to adapt to market trends. Additionally, it emphasizes the role of Partner Relationship Management (PRM) tools, like Kiflo, in successfully managing and enhancing SaaS channel sales strategies.

In this blog post, we delve into the essentials of Partner Relationship Management (PRM) and debunk the myth of "free PRM" solutions. Learn why investing in a robust PRM system is crucial for optimizing partner relationships, enhancing collaboration, and driving mutual growth. Discover the key features that a powerful PRM platform should have, and see how Kiflo stands out as a leading PRM solution with its comprehensive functionalities and tailored onboarding services. Whether you're new to PRM or looking to upgrade your current system, this post provides valuable insights to help you make an informed decision.

This blog post explores the pivotal role of lead referrals in strengthening partner programs and driving business growth. It delves into how lead referrals foster trust and collaboration, resulting in higher conversion rates and shorter sales cycles. The post also highlights the importance of quality leads in ensuring the success of partner programs. Additionally, it showcases how Kiflo's Lead Submission Form transforms the referral process by providing a streamlined, customizable solution for capturing and managing leads, ultimately optimizing the sales pipeline and enhancing sales outcomes.

Efficiently identifying and engaging with compatible business partners is crucial in today's B2B landscape. This blog post explores the importance of Partner Locators, or Partner Directories, in navigating complex business networks by providing a detailed, searchable database of potential partners. It discusses the features of modern Partner Locators, their integration with Partner Relationship Management (PRM) platforms, and their impact on partner programs.

What is a 'Channel Partner Commission Structure'? Why is it important for your partnership strategy? What is the best commission structure for your enterprise? How does Kiflo help you properly reward your external partners? Dive deeper into the article and learn all the answers to these questions and more!

Co-branding emerges as a powerful marketing strategy that leverages the strengths and market presence of two or more brands to boost their appeal and extend their reach. By aligning brand values, goals, and target demographics, co-branding simplifies the creation and distribution of marketing materials, enhancing competitive advantage. Kiflo's innovative co-branding feature streamlines the production of co-branded assets, making it easier for partners to promote their offerings effectively. Explore how this tool can optimize your marketing efforts and achieve superior outcomes.

This article delves into referral sources in business development, identifying the various mechanisms and relationships—from existing customers and business partners to professional associations—that introduce new prospects to your services or products. Learn how to harness these referrals efficiently to ensure a sustainable pipeline of qualified leads and strengthen your marketing strategy.

The article discusses the importance of strategic business partnerships and how they can propel company growth by merging resources and expertise. It outlines six innovative partnership solutions, ranging from technology collaborations to community impact alliances, each designed to enhance operations and expand market reach.

The article outlines strategies for improving partner experience (PX) in business collaborations, emphasizing its importance for mutual success and competitiveness. It recommends practices such as transparent communication, streamlined onboarding, regular training, the use of Partner Relationship Management (PRM) software, and recognition of partner achievements to enhance PX. These strategies are aimed at fostering strong, mutually beneficial partnerships and driving sustainable business growth.

Nowhere is this adaptability more important than in the partnership management industry. That is why, by understanding the nuances of evolving market dynamics and embracing flexible strategies, businesses can position themselves as agile market leaders, poised to capitalize on emerging opportunities and fend off competitive threats.

SaaS firms frequently encounter the hurdle of expanding their channel revenues cost-effectively and regularly inquire about strategies to enhance channel revenue and growth through valuable business partnerships in both domestic and global markets despite resource constraints. That said, let's check out some of the best strategies that can help avoid those challenges and cash in profit.

Properly crafting a referral partner agreement template is crucial in partnerships because it sets clear expectations for both parties involved. It helps avoid misunderstandings by outlining each party's responsibilities and compensation structure. This document ensures that everyone is on the same page and reduces the likelihood of disputes. Additionally, having a well-defined agreement builds trust and strengthens the partnership, leading to more effective collaboration and better results in generating leads or business opportunities.

Market Development Funds (MDFs) are vital for partnership marketing success, providing financial support from manufacturers or vendors to partners. These funds help partners execute targeted marketing strategies aligned with shared goals, like expanding market reach and boosting brand visibility. Partner Relationship Management (PRM) platforms make MDF management easier, ensuring transparency and collaboration. Let's explore the essential steps you need to take to establish the most successful implementation of MDFs.

The activation of channels involving the engagement and empowerment of partner networks is crucial for increasing sales, extending market presence, and cultivating robust collaborative relationships. In 2024, effectively executing channel activation is not merely an option but a strategic imperative, as success depends on navigating the complexities of a global marketplace.

Numerous SaaS CEOs contemplate expanding their business through partnerships, as collaborating with business associates enables entry into untapped markets. These partners play a pivotal role in advocating and marketing your solutions to their existing customer base or new markets. Capitalizing on the resources and business networks of these partners facilitates quicker market entry and cost reduction. Moreover, tapping into their expertise enhances product capabilities, unveiling opportunities for novel use cases and innovations. But what are some of their main challenges? Let's explore them together.

The effectiveness of your partnership strategy relies on the strength of your go-to-market plan. Ensuring a well-defined partner marketing approach is in place is crucial for unlocking the full potential of your partnerships. This distinction can determine whether everyone involved experiences a mutually beneficial situation or faces a subpar outcome.

In the dynamic landscape of partnerships, get ready for a journey where we uncover the secrets to overcoming problems and forging prosperous alliances in the fast-paced world of business expansion and creativity. Get set for valuable insights and practical tips on how to thrive in this active environment and foster successful collaborations for your partner program.

This article explores what Partner Relationship Manager (PRM) and Go-to-Market (GTM) solutions are and how merging them can boost your business. By understanding their roles and the benefits of combining Kiflo and Heedjy's platforms, you can enhance partner collaborations and improve market entry for better results in the competitive landscape.

‍This article was conceptualized by Melissa Oien, Channel Partnership Manager at PaymentCloud. It explores 5 partnership global payment trends that are taking over in 2024. By leveraging these essential trends with the help of a PRM platform, you will be able to pay your partners easily and efficiently. 

In 2024, Kiflo seeks insights from top partnership leaders to predict trends in the partnership sector, covering areas like AI integration, affiliate marketing, and strategic growth. The article delves into essential details and predictions for 2024, including the enhanced use of technology and more efficient partner journey strategies.

What is the best way to partner engagement? What are some of the most important indicators of a successful partnership? You can find all of that and more regarding strategic KPIs in the article below.

B2B affiliate marketing is a performance-based marketing strategy that involves collaboration between companies to promote each other's products or services. Unlike traditional B2C (business-to-consumer) affiliate marketing, which targets individual consumers, B2B affiliate marketing focuses on the needs of businesses. B2B affiliate marketing provides businesses with a cost-effective way to expand their reach, drive lead generation, and build strategic partnerships within their respective industries.

Initiating a partner program may appear straightforward, yet its successful launch requires careful consideration. To ensure sustained and effective program development, it is essential to establish a robust foundation of resources. These encompass tools, knowledge, processes, human resources, and allocated budgets that will be instrumental throughout the program's progression.

As startups venture into the world of strategic collaborations and partnerships, incorporating a Partner Relationship Management solution becomes a pivotal driver for success. Effectively navigating the complex landscape of partnerships demands a harmonious orchestration of communication, data, and collaborative efforts, with a PRM platform acting as the cornerstone to realize this objective.

The Nearbound strategy has yet to capture the widespread attention it deserves. It is a concept that has yet to infiltrate the broader consciousness and is often overshadowed by the more established inbound and outbound strategies. Little do many realize that within the core of Nearbound lies the key to unlocking unparalleled success in partnerships and buyer interactions. Discover all the important details about Nearbound and its influence on the partnership market in 2024.

The Scale stage of the Partner Journey represents the pivotal stage where businesses and their partners reap the rewards of their collaborative efforts. Let’s analyze the crucial elements you need to take into account when planning the Scale stage for your business and partners.

Tracking partner success in 2024 is more than a matter of monitoring metrics; it's about staying agile, adaptive, and responsive in a rapidly evolving business landscape.

The Partner Journey serves as the roadmap that guides partners through various stages of collaboration, from initial engagement to achieving shared objectives. Dive deeper into the article to learn which are the essential key elements you need to perform to avoid failure and develop a healthy partnership system.

The Engage stage of the Partner Journey represents the exhilarating point where collaboration takes flight and partnerships begin to flourish. But what are the most crucial strategies you need to apply in order to keep your partners fully engaged in 2024? Let's discuss them in detail.

How do you properly structure the Reward phase of the Partner Journey in order to give your loyal partners the incentives they deserve? Let’s dive deeper and learn what are the most critical aspects of rewarding in 2024.

Onboarding represents the pivotal third stage within the Partner Journey. It follows the crucial step of partner recruitment, and the successful onboarding of new partners is critical to establishing a solid foundation for their future contributions. In 2024, the onboarding landscape is evolving, and staying ahead of the curve is essential. Do it by diving deeper into the article.

The Recruit stage of the Partner Journey is crucial as it marks the initial step in identifying and onboarding partners who align with your company's values, goals, and vision. Discover the best techniques to Recruit your partners properly in 2024.

The Launch stage will play a pivotal role in determining the levels of success you achieve in the subsequent stages. Dive deeper to learn more about the critical keys you need to practice for a successful journey in 2024.

Running a successful business isn't just about what you can achieve alone; it's about partnering with others to create something even more remarkable. That's where partner ecosystem management steps in. 

Crafting a well-planned B2B partnership strategy is vital for cultivating successful relationships. By employing proven tactics, you can ensure collaborative projects stay on track, maintain open communication channels, and make progress toward shared objectives. Join us and explore the fundamental factors to enhance your B2B partnerships. 

A partner ecosystem is a symphony of collaborative partnerships where like-minded companies join forces to create a harmonious business ecosystem. Discover how to unlock the full potential of partner ecosystems to accelerate and create inspiring partnerships.

Partner enablement is providing your partners with the right resources, training, and support to promote and sell your products or services effectively.

Learn hot to drive Partner Engagement with the Greatest Minds in Partnerships interviews.

Explore some of the most effective tools and techniques for improving channel partner engagement to build strong relationships that drive growth and success.

Revolutionize your B2B onboarding process with your PRM software! Streamline communication, track progress, and boost efficiency.

Discover the importance of days 61-90 of your onboarding program

Improve your partner onboarding checklist for days 16 to 60.

Learn more about what the nearbound strategy is and how to use it.

Learn how to use your PRM software to increase B2B partner engagement.

Learn how to make the most of the first 15 days of your partner onboarding process.

Channel partnerships are a great way to break into prime markets and verticals. With the right ones, you can capture customers on their end. This will enable you to drive them to your product seamlessly. Learn now what exactly are channel partnerships and how you can take full advantage of them.

Learn the best tools for b2b partner enablement.

Learn the best partner enablement KPIs and metrics for improving your partner program.

Cristian Dina, podcast host and Business Development Manager at Tekpon, explains the important role personal branding can play in recruiting new partners.

Learn the art of partner pitch meetings from Don Osburn, Founder of Channel Zen.

Learn how to make successful strategic partnership value propositions.

Learn what feedback channel partners aren't telling and how to use it to improve your partner program.

Learn what you're doing wrong with potential partners in channel partnership meetings.

Learn how to find, segment, and go after growth opportunities with partners in your channel ecosystem.

Learn 5 easy ways to attract channel partners via inbound strategies.

Take your program to the next level with best tools for partner recruitment.

Discover the best practices for partner recruitment for your affiliate, referral, and reseller programs.

Need help getting the most out of partner Marketing Development Funds (MDFs)? Learn about marketing development funds in our ultimate guide.