October 15, 2021

8 minutes reading

The 10-Steps for Developing Profitable Referral Partners

Referral partners can help your business grow towards unlimited horizons. Find here a 10-step list for developing a profitable program.

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October 05, 2021

7 minutes reading

Partner Onboarding: 3 Best Practices For Long-Lasting Ties

When onboarding partners, a structured process is essential for success and speed. Discover 3 best practices to build lasting partnerships.

October 04, 2021

7 minutes reading

Reseller vs Referral: How To Choose the Right Partnership

It´s esential to select the right partnership for the growth of your business. Choose the one for you between reseller vs referral partners.

September 09, 2021

8 minutes reading

5 Rules To Managing Channel Partners Effectively (& Profit!)

Many companies fail to achieve successful partnerships due to a lack of consistency. Find here 5 golden rules for managing channel partners.

September 08, 2021

8 minutes reading

Channel Conflict: 5 Causes To Pay Attention To [Full Guide]

To prevent channel conflict, we have to be aware of the causes that provoke it. Find here 5 most common causes.

September 07, 2021

5 minutes reading

How Zapier Designed and Scaled their Partner Program

Discover how Zapier designed and scaled their Integration Partner Program and get advice from Zapier's Head of Global Partnerships & Channels, Cody Jones.

August 25, 2021

5 minutes reading

Partner Relationship Management: 3 Best Practices To Follow

Following Partner Relationship Management (PRM) best practices can help ensure your program is a successful one. Providing a thorough onboarding process, great training and resources, and of course incentives, will help to establish relationships that give a great Return On Investment (ROI).

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August 24, 2021

1 minutes reading

[VIDEO] Kiflo PRM Explained: In 1 minute

View this 1 minute video to discover how Kiflo can help you manage your affiliate, referral, and reseller partner programs. Learn how to scale your programs, improve relationships with your partners, and maximize revenue.

August 19, 2021

8 minutes reading

Indirect vs Direct Sales: How To Make Them Work in Tandem

Most businesses look into the direct vs indirect sales argument at some point in their growth. eCommerce has provided us the ability to go direct to our customers, but that doesn’t mean indirect sales isn’t a viable option. In fact, there are many advantages to indirect sales that are otherwise lost with direct sales.

August 13, 2021

8 minutes reading

5 Types of Strategic Business Partnerships That Work in 2021

Business partnerships don't amount to just co-founders getting together and splitting equity 50/50; there are plenty of different types of partnerships that work in 2021.

August 11, 2021

5 minutes reading

Vertical & Horizontal: Key Differences in Channel Conflict

To avoid channel conflict, you need to understand both horizontal and vertical conflict. Here's the difference between the two.

July 19, 2021

6 minutes reading

How Freshworks creates their GTM strategy for tech partners

Discover how Freshworks creates and executes their GTM strategy for tech partners and get advice from Freshworks's Head of Global Technology partnerships, Krishanth Thangarajah.

July 16, 2021

7 minutes reading

Here Are 3 Types of Channel Partner Programs with Huge ROI

3 types of channel partner programs are poised to deliver the highest ROI for your business: 1) Affiliate channel partners, which give you access to high-value audiences; 2) Referral channel partners, which refer your solution to their existing customers and prospects, and; 3) Reseller channel partners, which integrate your offering into their own sales process.

July 14, 2021

5 minutes reading

The Full Guide To Nailing Your Reseller Partner Program

Want to create a successful reseller program to increase your sales efforts and reach more customers? Here's how you can do that in 7 steps...

June 18, 2021

6 minutes reading

What Is Channel Conflict? & How To Avoid It [Full Guide]

Managing multiple sales channels is already a difficult task, but when channel conflicts arise, things can get much more complex. Of the issue isn’t dealt with, it can lead to unhappy partners, confused customers, and the degradation of your brand. Here's how to avoid it.

June 15, 2021

4 minutes reading

What Makes for a Good Referral Partner Program In 2021?

A referral is the fastest way into someone else's network. But how do you build a good referral partner program in 2021? Here's the answer!

June 07, 2021

6 minutes reading

Affiliate vs Partner: What Program Is Best for Your Business

What is the difference between an affiliate and a partner? Find out their inherent merits and demerits, and which program best suits your business.

May 21, 2021

7 minutes reading

How Built their Partner Program for 3x YOY Growth

Discover how built such a successful partner program and take advantage of the game-changing advice coming from's Head of Partnerships, Oren Stern.

May 21, 2021

4 minutes reading

How Reward Programs Incentivize Partners To Sell More

As a brand, your goal is to create a network of engaged people around you who align with your vision, and reward programs are the key to increasing that level of partner engagement (and customer adoption) without spending millions in direct marketing and sales efforts.

May 20, 2021

5 minutes reading

What Are Indirect Sales? & How They Help Your Business Grow

Indirect sales are defined as the handling of a product or service made by your company but sold from a third-party such as an affiliate or a reseller. Indirect sales help in reducing sales workload as well as increase marketing network effectiveness.

May 04, 2021

6 minutes reading

5 Best Practices of Deal Registration in a Partner Program

Setting up deal registration as part of a partner program delivers multiple benefits to your business. It builds trust and increases partner loyalty, enhances collaboration, eliminates conflicts, allows you to measure progress, and creates a seamless partner ecosystem.

May 02, 2021

7 minutes reading

7 Steps You Must Apply To Your Channel Partner Strategy

A channel partner strategy plan can be an extremely valuable asset to companies of all sizes, especially in the software industry.

March 09, 2021

6 minutes reading

Partner Program Tiers: The Set Up Process A-Z

When you design a partnership program, you must be aware that no two partners are alike. You’ll have partners who can send potential customers your way through references, and others who walk a customer through the entire sales process themselves. Every partner is motivated by something different. Thus, catering to the needs of each partner while scaling your program is next to impossible. The solution – Partner Program Tiers.

March 03, 2021

5 minutes reading

Is Your Company Ready For a Partner Program?

If you are in the tech industry, you have probably wondered if it would be smart to establish a partner program. Whether it be to generate more leads, strengthen your workforce, or conquer new markets, the benefits of a partner program are tempting enough. But how do you know you’re ready?

February 10, 2021

5 minutes reading

How a Partner Program can Save your Business during COVID-19

For business owners, the pandemic has been a challenge unlike any other. The situation has forced even the most traditional old-school companies to put on their creative hats and brainstorm innovative solutions to grow. Here are the reasons why one of the most popular strategies that has evolved in challenging COVID Time is channel partnerships.

January 19, 2021

6 minutes reading

10 Benefits Of A Channel Partner Program

An effective partner program can take some energy and upfront investment. Is it really worth your time to grow your company? Discover the 10 benefits a partner program can bring your company.

January 05, 2021

4 minutes reading

Partner Business Plan in 2021: Why is it so important?

Establishing a clear, operational business plan while setting measurable objectives is a necessity to ensure the success of the partner relationship. The partner business plan is a roadmap which makes it possible to start collaborating with partners and instill a positive dynamic over time.

December 03, 2020

4 minutes reading

Top 7 Skills to Look for In A Partner Manager

If you are planning to start or expand your partner program, it’s high time you had a partner manager on board. Since it is a relatively new position, created to cater to the emerging business strategy, you may feel a little unsure as to what qualities to look for in a partner manager. Worry not! In this blog article, we are talking about the top 7 skills to look for when hiring a professional to manage your partner programs.

December 02, 2020

4 minutes reading

Partner Persona: How to find your Ideal Partner

Partner programs are the best way to boost business growth, multiply revenue, and increase customer retention. That’s precisely why companies all over the world are investing in affiliate, referral, and sales partner programs, etc. Discover how to find your ideal Partner Persona.

November 04, 2020

5 minutes reading

4 Examples to Build the Perfect SaaS Partner Program

Companies use affiliate partners to target a wider audience, referral partners to target qualitative leads, and resellers to increase their sales force. If you want to take this path, here are a few partner programs and strategic alliance examples you can inspire from to build a successful partner ecosystem.

October 22, 2020

4 minutes reading

How to Start a Sales Partner Program

In today's world, a Sales Partner Program and partner management are the best ways for a company to grow. Discover how to get started.

May 12, 2020

6 minutes reading

How a PRM Changed My Daily Life as a Partnership Manager

At the idea of ​​setting up a PRM solution to manage and develop the indirect sales of my company, I was rather skeptical. I was doing very well with my Excel sheets. At least, I thought so…

April 03, 2020

6 minutes reading

PRM has become a Necessity (Forrester Research)

The industrialization of partner relationship management processes has become a necessity for companies. At any rate, this is what a recent study conducted by Forrester in the fourth quarter of 2018 states...

February 28, 2020

4 minutes reading

PRM: A Winning Strategy for Successful Indirect Sales

Optimizing processes, Gaining visibility, Boosting indirect sales: These are the major advantages of a PRM or Partner Management Software.

December 02, 2019

6 minutes reading

CRM-PRM: Differences and Synergies to Develop your Sales

CRM-PRM solutions are a real revolution for companies wishing to cover their entire market. These management platforms make direct and indirect sales processes more dynamic, improve productivity, and promote sales reach.

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