February 02, 2023

7 minutes reading

10 Things Your Channel Partners Aren’t Telling You

Have you ever wondered what feedback your channel partners aren't telling you? Read more to find out what it is and how to use it to improve your program.

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January 31, 2023

7 minutes reading

What You’re Doing Wrong in Channel Partnership Meetings

Are you having trouble getting the most out of your meetings with potential channel partners? Learn what you're doing wrong and how to fix it.

January 27, 2023

9 minutes reading

How to Recognize Opportunities in Your Channel Ecosystem

Discover how to find, segment, and take action on the opportunities in your channel partner ecosystem.

January 25, 2023

7 minutes reading

13 Partner Program KPIs You Need in 2023

How will you measure partner engagement in 2023? What are the signs of a successful partnership? Learn the 13 most important partnership KPIs you'll need this year.

January 24, 2023

7 minutes reading

5 Ways to Attract More Channel Partners

Unlock the potential of your inbound channel partner recruitment strategies with these 5 easy steps.

January 19, 2023

8 minutes reading

Partner Recruitment: Where API Ends & Partner Content Begins

Learn the best practices for partner recruitment from Justin Zimmerman, Founder of Partner Playbooks.

January 17, 2023

7 minutes reading

The Best Tools for Partner Recruitment

Are you ready to take your program to the next level? Here is a guide on the best tools you can use for partner recruitment.

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December 06, 2022

12 minutes reading

Your Go-to Glossary for Channel Partnerships

November 25, 2021

7 minutes reading

How to Build Strategic Partnerships that Drive Revenue

January 13, 2023

7 minutes reading

Best Practices for Partner Recruitment

Discover the best practices for partner recruitment in affiliate, referral, and reseller partnership programs.

January 12, 2023

7 minutes reading

The Ultimate Guide to Marketing Development Funds

Unlock the power of partner marketing by understanding Marketing Development Funds (MDFs) and how they bring value to both you and your partners.

January 11, 2023

8 minutes reading

Build a Winnebago: A Conversation on Partner Marketplaces

Learn from Pete Nicholls, Founder of HubDo, about how partner marketplaces will shift the landscape of partner ecosystems.

January 09, 2023

8 minutes reading

Kiflo Feature Updates: The Fungi Release

Learn how to streamline operations, make data-driven decisions, and improve partner engagement with our latest feature updates.

January 05, 2023

7 minutes reading

Ditch the Blueprint on Partner Recruitment

Learn how to recruit channel partners like a pro with advice from Martin Scholz, Co-founder of PartnerXperience.

January 04, 2023

8 minutes reading

How to Build a Successful Reseller Partner Program in 2023

Building a successful reseller partner program can be difficult. Luckily, Kiflo has the tools you'll need to launch a reseller program in 2023.

January 03, 2023

6 minutes reading

Create a Partner Recruitment Plan in 7 Steps

Looking for an effective way to recruit channel partners? Learn how to craft a winning partner recruitment plan in 7 easy steps.

December 29, 2022

8 minutes reading

What to Expect for Your Channel Partnerships in 2023

Learn what 2023 has in store for channel partnerships.

December 28, 2022

9 minutes reading

The Best Advice for Channel Partnerships We Received in 2022

Learn the best advice we've received from the greatest minds in channel partnerships in 2022, including what to focus on, who to partner with, and how to grow.

December 27, 2022

8 minutes reading

One Team, One Ecosystem: A Conversation With Jennifer Richey

Learn from Jennifer Richey, Senior Director of Ecosystem, about how Vena Solutions empowers their teams and partners with a one-team mentality.

December 15, 2022

7 minutes reading

How to Build a Product-Led Partner Marketing Strategy

Charlene Strain, Partner Marketing Manager of Ecosystem (Resellers, Integrations, and Marketplace Listings) at, explains how they built a successful product-led partner marketing strategy.

December 08, 2022

8 minutes reading

Build Street Cred: Partner Recruitment Tactics That Work

Nail partner outreach with tips with the help of our guest bloggers Filip Popov, Head of Partnerships, and Maria Panova Strategic Sales Advisor, at NextSales.

December 07, 2022

7 minutes reading

How to Bring Perspective Back to Partnerships

Sara Nigro, Global Customer Marketing Manager at Directive, shows us tactical and inspiring ways to bring perspective back to partnerships.

December 06, 2022

12 minutes reading

Your Go-to Glossary for Channel Partnerships

The channel partnerships industry is growing quickly, and so is the jargon used to describe it. Use this resource as a one-stop shop for learning the language used by channel partners and professionals alike!

December 02, 2022

7 minutes reading

How to Build a Good Referral Partner Program in 2023

A referral partner program is the fastest way into someone else's network. But how do you build a good referral partner program in 2023? Here's the answer!

December 01, 2022

6 minutes reading

Key Takeaways: The State of Partner Ops and Programs Report

Learn the key takeaways from HubSpot’s 2022 The State of Partner Ops and Programs Report & what they mean for your program.

November 25, 2022

8 minutes reading

How to Build a Channel Partner Agreement Template

Learn how to create a channel partner agreement that protects both you and your partner.

November 21, 2022

6 minutes reading

What are Channel Partners & How to Profit From Them in 2023

Generate revenue for your business in 2023 with channel partners. Read more to learn what they are!

November 17, 2022

6 minutes reading

5 Steps to Affiliate Partner Activation

Use these simple steps to activate and maintain engaged affiliate partners.

November 10, 2022

8 minutes reading

How to Build Strong Relationships With Reseller Partners

A reseller partner program is only successful if your relationships are strong. Learn how to build unbreakable reseller partnerships in this article.

November 09, 2022

7 minutes reading

No Pressure, No Diamonds: Creating Inspiring Partnerships

Rasheité Calhoun, Channels & Alliance Program Manager at Paylocity, emphasizes the significance of building inspired and authentic partnership teams.

November 04, 2022

7 minutes reading

7 Easy Ways to Scale Your SaaS Partner Program

Scale your SaaS partner programs in 7 easy steps. Keep reading to learn how to take your program to the next level.

October 25, 2022

6 minutes reading

A Guide to Developing Channel Partner Incentive Programs

This guide will help you understand how to use incentive programs to drive sales and improve the quality of your partnerships.

October 20, 2022

8 minutes reading

Webinar Highlights: Robots vs. Partnerships

Get a breakdown of everything that was discussed and shared by experts in our recent webinar, Robots vs. Partnerships: Making Real Connections With Your Partners.

October 18, 2022

8 minutes reading

15 of the Best SaaS Partner Programs

SaaS partner programs are a great way to build your business. Here are 15 of the best SaaS partner programs you should know about.

October 13, 2022

7 minutes reading

How Webflow Empowers Partners & Customers

Learn how Webflow's innovative partner program empowers partners and customers toward success.

October 04, 2022

7 minutes reading

How Improvado Builds Impactful Relationships with Partners

Adam Pasch, Head of Partnerships at Improvado, shares the best pieces of advice on how to create impactful relationships with partners.

September 27, 2022

8 minutes reading

Types of SaaS Partner Programs With Examples

Learn about different types of SaaS partner programs and how they can benefit your business.

September 22, 2022

6 minutes reading

How to Use Your Partner Platform to Reactivate Partners

Discover how you can use your partner platform as a powerful tool for partner reactivation.

September 20, 2022

6 minutes reading

How to Drive Partner Action From Day 1

In this special guest feature from Will Taylor, Head of Partnerships at PartnerHacker, you'll learn how to ensure partner enablement, action, and engagement from the very beginning of your program.

September 08, 2022

8 minutes reading

How to be Partner-Worthy: A Conversation with Jared Fuller

Jared Fuller, Founder of PartnerHacker, explains the roles community, mentorship, and hard work play in becoming partner-worthy.

September 06, 2022

5 minutes reading

7 Reasons Why the PRM is Not Dead

Learn why Partner Relationship Management (PRM) software is a valuable tool for your partner program, despite the recent debate.

September 01, 2022

6 minutes reading

How A PRM Can Enhance Your Partner Marketing Strategy

Learn how PRM software can enhance your partner marketing strategy and nurture ground-breaking partnerships.

August 25, 2022

6 minutes reading

How BigCommerce Wins Business Through Partnerships

Discover how BigCommerce developed their successful partner program from Lauryn Spence herself.

August 24, 2022

5 minutes reading

Kiflo Feature Updates: The Lion Release

Our latest product update includes features that will make you and your team roar!

August 19, 2022

6 minutes reading

5 Best Software for Partner Marketing

Use these partner marketing software to help you improve your marketing efforts and amplify your partner program.

August 17, 2022

8 minutes reading

What is Channel Partner Marketing?

What is channel partner marketing and how can you create a strategy that works for your business? Learn about this and more in our comprehensive article.

August 11, 2022

7 minutes reading

How Chili Piper Excels Their Program With Partner Marketing

Madison Perry, Chili Piper's Head of Demand Generation & Partner Marketing, explains how the company created and expanded its partner program through successful partner marketing.

August 04, 2022

6 minutes reading

Getting The Most Out of Partner Portals

Learn how to use partner portals to streamline processes, increase engagement, and boost productivity.

July 28, 2022

7 minutes reading

How Bitrise is Adding Solutions to Their Partner Programs

Discover how János Vrancsik created Bitrise’s successful Technology Partner Program, and how they are integrating Solution Partners into the mix.

July 22, 2022

5 minutes reading

10 Best Software to Use Alongside Your PRM

Learn how to build an innovative tech stack alongside your PRM software to help you scale your program operations.

July 19, 2022

5 minutes reading

Key Features to Look for in a PRM software

Find out the key characteristics of a PRM software and how they can help you organize, streamline, and scale your growing partner program.

July 13, 2022

6 minutes reading

How Lokalise Built a Successful Partner Program From Scratch

Agnese Kalnina, Lokalise’s Business Development & Partnerships Team Lead, explains how they built and grew their partner program.

July 08, 2022

7 minutes reading

6 Sales Enablement Metrics to Enhance Partner Teams

Learn how you can use sales enablement metrics to effectively track and enhance your Partnership Team and program performance.

June 30, 2022

7 minutes reading

How Help Scout Plans to Build and Grow Their Partner Program

Learn from partnerships expert, Ben Wright, about how Help Scout is revamping their Affiliate Program and constructing an exciting new Technology Partnership strategy.

June 23, 2022

6 minutes reading

What is Channel Enablement Strategy?

What is channel enablement strategy? How do you use it? Learn the best practices for channel enablement strategy in this comprehensive guide.

June 21, 2022

5 minutes reading

Partner Success Spotlight: CoMantis x Kiflo

Learn the ins and outs of building successful partnerships from real-life partner-vendor relationships. In this inaugural article in our new series, we hear from CoMantis, a Solution Partner of Kiflo.

June 16, 2022

8 minutes reading

How to Increase Partner Engagement in 6 Easy Steps

Learn how to increase partner engagement in 6 easy steps and enhance your program's success.

June 14, 2022

7 minutes reading

How to Use Partner Lifetime Value™ vs Partner Economics

Partner Lifetime Value™ and Partner Economics are two hot-button frameworks being used in partnership metrics. Learn what they are and how to use them in this comprehensive article.

June 09, 2022

6 minutes reading

How Reveal Plans to Develop a Thriving Partner Program

Learn how Jo Wright, VP of Sales & Partner Success, and her team are creating Reveal's cutting-edge partner program.

June 01, 2022

6 minutes reading

Kiflo Feature Updates: The Chameleon Release

Learn how to organize and scale your Partnership Management duties with our latest feature updates.

May 19, 2022

5 minutes reading

Is Affiliate Marketing Worth it?

Affiliate Marketing is a creative way to generate business. However, it does take investment. Find out if Affiliate Marketing is worth it for you.

May 13, 2022

5 minutes reading

Use This Lemlist & LinkedIn Automation to Find Partners

Learn how this Lemlist & LinkedIn automation can enhance and automize your partner recruitment strategy.

May 11, 2022

4 minutes reading

How Box Built and Scaled Their Partner Program

In our latest Greatest Minds in Partnerships Article, Box's Director of Partnerships Dan O’Leary explains how they scaled their partner programs.

May 05, 2022

5 minutes reading

CRM and PRM Integration: Salesforce and Kiflo

Learn how using Salesforce CRM and Kilfo PRM together can elevate the success of your partner program operations.

April 28, 2022

6 minutes reading

7 Steps to Finding & Hiring a Partner Development Manager

What are the skills expected from a Partner Manager? How do you define their overall role? Learn how to hire your next Partner Development Manager in just 7 steps, & use the free downloadable checklist to ensure your success.

April 14, 2022

6 minutes reading

The Art of Successful SaaS Partner Programs

Discover the art of running a successful SaaS affiliate, referral, reseller, or integration partner program.

April 05, 2022

6 minutes reading

How Crossbeam Built Their Booming Tech Partner Program

Chris Samila, Crossbeam’s VP of Partnerships, explains how they built and grew their prosperous tech partner program.

April 01, 2022

7 minutes reading

How to Build and Grow a Technology Partner Program

Learn how to build a technology partner program to increase customer retention and build brand loyalty.

March 25, 2022

5 minutes reading

Kiflo Feature Updates: The Bonobo Release

Streamline your Partnership Management operations with our newest feature updates.

March 03, 2022

6 minutes reading

All You Need to Know About Referral Partner Programs

In this article, you'll learn all about referral partner programs and how you can start one to increase your customer conversion rate and reduce costs.

February 22, 2022

7 minutes reading

How FreshBooks' Partner Program Doubled Their Customer Base

Discover how George Kyriakis from FreshBooks built their integration-based Partner Program to expand their customer base and reach new markets.

February 17, 2022

6 minutes reading

CRM and PRM Integration Benefits: HubSpot & Kiflo

This article breaks down how to use HubSpot CRM and Kilfo PRM together for a successful partner program.

February 10, 2022

8 minutes reading

How CloudTalk Designed a Multi-Tier Partner Program

Kristýna Cardova, Partnerships Director at CloudTalk, shares her expertise and explains how she and her team designed their Multi-Tier Partner Program for success.

February 08, 2022

5 minutes reading

7 Best Partner Management Software

Learn about choosing the best partner relationship management software for your business and seven of the best PRM tools on the market today.

January 27, 2022

5 minutes reading

Kiflo Feature Updates: The Honey Bee Release

Enhance Your Partner Management Skills With Kiflo’s New Features.

January 26, 2022

7 minutes reading

How Vidyard Reinvented Their Partner Program for Success

Ashleigh Gray, Vidyard’s VP of Strategic Partnerships, shares her advice and experience gained from reinventing Vidyard's partner program.

November 25, 2021

7 minutes reading

How to Build Strategic Partnerships that Drive Revenue

Learn the processes, strategies, and methods of building strategic partnerships capable of boosting sales and increasing organizational revenue.

November 23, 2021

8 minutes reading

Top 7 Skills You Must Seek in a Partner Manager for Success

Learn about the 7 partner manager skills you should look for when hiring someone to manage your referral, reseller, and affiliate programs.

November 15, 2021

4 minutes reading

Advice from Drift’s Partner Programs Manager

Michele Albanese, Drift's Partner Programs Manager, shares the best pieces of advice that she has gained from building and growing Drift's partner program from scratch.

November 06, 2021

7 minutes reading

How to Grow Your Small Business with Strategic Alliances

Learn how to grow your small business through strategic alliances that provide effective and efficient results.

November 02, 2021

5 minutes reading

How to Find Affiliates for Your Program

Finding the right affiliates for your partner program can be a difficult task. Dustin Howes at Grovia, an agency specializing in affiliate recruitment, shares his thoughts on how to find affiliates for programs.

October 26, 2021

7 minutes reading

7 Reasons Why Companies Need a Partner Onboarding Program

First impressions matter. Learn why every company needs a partner onboarding program and ensure your partners are ready to sell your product.

October 15, 2021

8 minutes reading

10 Steps for Developing Profitable Referral Partners

Referral partners can help your business grow towards unlimited horizons. Find a 10-step list for developing a profitable program here.

October 05, 2021

7 minutes reading

Partner Onboarding: 3 Best Practices for Long-Lasting Ties

When onboarding partners, a structured process is essential for success and speed. Discover 3 best practices to build lasting partnerships.

October 04, 2021

7 minutes reading

Reseller vs Referral: How to Choose the Right Partnership

It´s essential to select the right partnership for the growth of your business. Learn the difference between reseller vs referral partners.

September 09, 2021

9 minutes reading

5 Rules For Managing Channel Partners Effectively

Many companies fail to achieve successful partnerships due to a lack of consistency. Read on to learn the 5 golden rules for managing channel partners (& how to profit from them).

September 08, 2021

8 minutes reading

Channel Conflict: 5 Causes to Look Out For [Full Guide]

To prevent channel conflict, we have to be aware of what causes it. Find the 5 most common causes of channel conflict in this article.

September 07, 2021

5 minutes reading

How Zapier Designed and Scaled Their Partner Program

Discover how Zapier designed and scaled their Integration Partner Program and get advice from Zapier's Head of Global Partnerships & Channels, Cody Jones.

August 25, 2021

5 minutes reading

Partner Relationship Management: 3 Best Practices To Follow

Following Partner Relationship Management (PRM) best practices can help ensure your program is a successful one.

August 24, 2021

1 minutes reading

[VIDEO] Kiflo PRM Explained: In 1 minute

View this 1-minute video to discover how Kiflo can help you manage your affiliate, referral, and reseller partner programs. Learn how to scale your programs, improve relationships with your partners, and maximize revenue.

August 19, 2021

8 minutes reading

Indirect vs Direct Sales: How To Make Them Work in Tandem

Most businesses look into the direct vs indirect sales argument at some point in their growth. eCommerce has provided us the ability to go direct to our customers, but that doesn’t mean indirect sales isn’t a viable option. In fact, there are many advantages to indirect sales that are otherwise lost with direct sales.

August 13, 2021

8 minutes reading

5 Types of Strategic Business Partnerships That Work in 2021

Business partnerships don't amount to just co-founders getting together and splitting equity 50/50; there are plenty of different types of partnerships that work in 2021.

August 11, 2021

5 minutes reading

Vertical & Horizontal: Key Differences in Channel Conflict

To avoid channel conflict, you need to understand both horizontal and vertical conflict. Here's the difference between the two.

July 19, 2021

6 minutes reading

How Freshworks Creates Their GTM Strategy for Tech Partners

Discover how Freshworks creates and executes their GTM strategy for tech partners and get advice from Freshworks's Head of Global Technology partnerships, Krishanth Thangarajah.

July 16, 2021

7 minutes reading

Here Are 3 Types of Channel Partner Programs With Huge ROI

3 types of channel partner programs are poised to deliver the highest ROI for your business. Learn which ones and what they can do for your company in our latest article.

July 14, 2021

5 minutes reading

The Full Guide To Nailing Your Reseller Partner Program

Want to create a successful reseller program to increase your sales efforts and reach more customers? Here's how you can do that in 7 steps...

June 18, 2021

6 minutes reading

What Is Channel Conflict? & How To Avoid It [Full Guide]

Discover the causes and solutions to vertical channel conflict to reduce channel conflicts and get your teams and partners working together optimally.

June 07, 2021

6 minutes reading

Affiliate vs Partner: What Program Is Best for Your Business

What is the difference between an affiliate and a partner? Find out their inherent merits and demerits, and which program best suits your business.

May 21, 2021

7 minutes reading

How Built Their Partner Program for 3x YOY Growth

Discover how built such a successful partner program and take advantage of the game-changing advice coming from's Head of Partnerships, Oren Stern.

May 21, 2021

4 minutes reading

How Reward Programs Incentivize Partners To Sell More

As a brand, your goal is to create a network of engaged people around you who align with your vision, and reward programs are the key to increasing that level of partner engagement (and customer adoption) without spending millions in direct marketing and sales efforts.

May 20, 2021

5 minutes reading

What Are Indirect Sales? & How They Help Your Business Grow

Indirect sales are defined as the handling of a product or service made by your company but sold from a third-party such as an affiliate or a reseller. Indirect sales help in reducing sales workload, as well as increase marketing network effectiveness.

May 04, 2021

6 minutes reading

5 Best Practices of Deal Registration in a Partner Program

Setting up deal registration as part of a partner program delivers multiple benefits to your business. It builds trust and increases partner loyalty, enhances collaboration, eliminates conflicts, allows you to measure progress, and creates a seamless partner ecosystem.

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