Blog
7 minutes reading
10 Things Your Channel Partners Aren’t Telling You
Have you ever wondered what feedback your channel partners aren't telling you? Read more to find out what it is and how to use it to improve your program.
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7 minutes reading
What You’re Doing Wrong in Channel Partnership Meetings
Are you having trouble getting the most out of your meetings with potential channel partners? Learn what you're doing wrong and how to fix it.
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How to Recognize Opportunities in Your Channel Ecosystem
Discover how to find, segment, and take action on the opportunities in your channel partner ecosystem.
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13 Partner Program KPIs You Need in 2023
How will you measure partner engagement in 2023? What are the signs of a successful partnership? Learn the 13 most important partnership KPIs you'll need this year.
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5 Ways to Attract More Channel Partners
Unlock the potential of your inbound channel partner recruitment strategies with these 5 easy steps.
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Partner Recruitment: Where API Ends & Partner Content Begins
Learn the best practices for partner recruitment from Justin Zimmerman, Founder of Partner Playbooks.
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The Best Tools for Partner Recruitment
Are you ready to take your program to the next level? Here is a guide on the best tools you can use for partner recruitment.
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Best Practices for Partner Recruitment
Discover the best practices for partner recruitment in affiliate, referral, and reseller partnership programs.
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The Ultimate Guide to Marketing Development Funds
Unlock the power of partner marketing by understanding Marketing Development Funds (MDFs) and how they bring value to both you and your partners.
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Build a Winnebago: A Conversation on Partner Marketplaces
Learn from Pete Nicholls, Founder of HubDo, about how partner marketplaces will shift the landscape of partner ecosystems.
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Kiflo Feature Updates: The Fungi Release
Learn how to streamline operations, make data-driven decisions, and improve partner engagement with our latest feature updates.
7 minutes reading
Ditch the Blueprint on Partner Recruitment
Learn how to recruit channel partners like a pro with advice from Martin Scholz, Co-founder of PartnerXperience.
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How to Build a Successful Reseller Partner Program in 2023
Building a successful reseller partner program can be difficult. Luckily, Kiflo has the tools you'll need to launch a reseller program in 2023.
6 minutes reading
Create a Partner Recruitment Plan in 7 Steps
Looking for an effective way to recruit channel partners? Learn how to craft a winning partner recruitment plan in 7 easy steps.
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What to Expect for Your Channel Partnerships in 2023
Learn what 2023 has in store for channel partnerships.
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The Best Advice for Channel Partnerships We Received in 2022
Learn the best advice we've received from the greatest minds in channel partnerships in 2022, including what to focus on, who to partner with, and how to grow.
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One Team, One Ecosystem: A Conversation With Jennifer Richey
Learn from Jennifer Richey, Senior Director of Ecosystem, about how Vena Solutions empowers their teams and partners with a one-team mentality.
7 minutes reading
How to Build a Product-Led Partner Marketing Strategy
Charlene Strain, Partner Marketing Manager of Ecosystem (Resellers, Integrations, and Marketplace Listings) at Pendo.io, explains how they built a successful product-led partner marketing strategy.
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Build Street Cred: Partner Recruitment Tactics That Work
Nail partner outreach with tips with the help of our guest bloggers Filip Popov, Head of Partnerships, and Maria Panova Strategic Sales Advisor, at NextSales.
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How to Bring Perspective Back to Partnerships
Sara Nigro, Global Customer Marketing Manager at Directive, shows us tactical and inspiring ways to bring perspective back to partnerships.
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Your Go-to Glossary for Channel Partnerships
The channel partnerships industry is growing quickly, and so is the jargon used to describe it. Use this resource as a one-stop shop for learning the language used by channel partners and professionals alike!
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How to Build a Good Referral Partner Program in 2023
A referral partner program is the fastest way into someone else's network. But how do you build a good referral partner program in 2023? Here's the answer!
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Key Takeaways: The State of Partner Ops and Programs Report
Learn the key takeaways from HubSpot’s 2022 The State of Partner Ops and Programs Report & what they mean for your program.
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How to Build a Channel Partner Agreement Template
Learn how to create a channel partner agreement that protects both you and your partner.
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What are Channel Partners & How to Profit From Them in 2023
Generate revenue for your business in 2023 with channel partners. Read more to learn what they are!
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5 Steps to Affiliate Partner Activation
Use these simple steps to activate and maintain engaged affiliate partners.
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How to Build Strong Relationships With Reseller Partners
A reseller partner program is only successful if your relationships are strong. Learn how to build unbreakable reseller partnerships in this article.
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No Pressure, No Diamonds: Creating Inspiring Partnerships
Rasheité Calhoun, Channels & Alliance Program Manager at Paylocity, emphasizes the significance of building inspired and authentic partnership teams.
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7 Easy Ways to Scale Your SaaS Partner Program
Scale your SaaS partner programs in 7 easy steps. Keep reading to learn how to take your program to the next level.
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A Guide to Developing Channel Partner Incentive Programs
This guide will help you understand how to use incentive programs to drive sales and improve the quality of your partnerships.
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Webinar Highlights: Robots vs. Partnerships
Get a breakdown of everything that was discussed and shared by experts in our recent webinar, Robots vs. Partnerships: Making Real Connections With Your Partners.
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15 of the Best SaaS Partner Programs
SaaS partner programs are a great way to build your business. Here are 15 of the best SaaS partner programs you should know about.
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How Webflow Empowers Partners & Customers
Learn how Webflow's innovative partner program empowers partners and customers toward success.
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How Improvado Builds Impactful Relationships with Partners
Adam Pasch, Head of Partnerships at Improvado, shares the best pieces of advice on how to create impactful relationships with partners.
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Types of SaaS Partner Programs With Examples
Learn about different types of SaaS partner programs and how they can benefit your business.
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How to Use Your Partner Platform to Reactivate Partners
Discover how you can use your partner platform as a powerful tool for partner reactivation.
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How to Drive Partner Action From Day 1
In this special guest feature from Will Taylor, Head of Partnerships at PartnerHacker, you'll learn how to ensure partner enablement, action, and engagement from the very beginning of your program.
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How to be Partner-Worthy: A Conversation with Jared Fuller
Jared Fuller, Founder of PartnerHacker, explains the roles community, mentorship, and hard work play in becoming partner-worthy.
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7 Reasons Why the PRM is Not Dead
Learn why Partner Relationship Management (PRM) software is a valuable tool for your partner program, despite the recent debate.
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How A PRM Can Enhance Your Partner Marketing Strategy
Learn how PRM software can enhance your partner marketing strategy and nurture ground-breaking partnerships.
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How BigCommerce Wins Business Through Partnerships
Discover how BigCommerce developed their successful partner program from Lauryn Spence herself.
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Kiflo Feature Updates: The Lion Release
Our latest product update includes features that will make you and your team roar!
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5 Best Software for Partner Marketing
Use these partner marketing software to help you improve your marketing efforts and amplify your partner program.
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What is Channel Partner Marketing?
What is channel partner marketing and how can you create a strategy that works for your business? Learn about this and more in our comprehensive article.
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How Chili Piper Excels Their Program With Partner Marketing
Madison Perry, Chili Piper's Head of Demand Generation & Partner Marketing, explains how the company created and expanded its partner program through successful partner marketing.
6 minutes reading
Getting The Most Out of Partner Portals
Learn how to use partner portals to streamline processes, increase engagement, and boost productivity.
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How Bitrise is Adding Solutions to Their Partner Programs
Discover how János Vrancsik created Bitrise’s successful Technology Partner Program, and how they are integrating Solution Partners into the mix.
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10 Best Software to Use Alongside Your PRM
Learn how to build an innovative tech stack alongside your PRM software to help you scale your program operations.
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Key Features to Look for in a PRM software
Find out the key characteristics of a PRM software and how they can help you organize, streamline, and scale your growing partner program.
6 minutes reading
How Lokalise Built a Successful Partner Program From Scratch
Agnese Kalnina, Lokalise’s Business Development & Partnerships Team Lead, explains how they built and grew their partner program.
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6 Sales Enablement Metrics to Enhance Partner Teams
Learn how you can use sales enablement metrics to effectively track and enhance your Partnership Team and program performance.
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How Help Scout Plans to Build and Grow Their Partner Program
Learn from partnerships expert, Ben Wright, about how Help Scout is revamping their Affiliate Program and constructing an exciting new Technology Partnership strategy.
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What is Channel Enablement Strategy?
What is channel enablement strategy? How do you use it? Learn the best practices for channel enablement strategy in this comprehensive guide.
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Partner Success Spotlight: CoMantis x Kiflo
Learn the ins and outs of building successful partnerships from real-life partner-vendor relationships. In this inaugural article in our new series, we hear from CoMantis, a Solution Partner of Kiflo.
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How to Increase Partner Engagement in 6 Easy Steps
Learn how to increase partner engagement in 6 easy steps and enhance your program's success.
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How to Use Partner Lifetime Value™ vs Partner Economics
Partner Lifetime Value™ and Partner Economics are two hot-button frameworks being used in partnership metrics. Learn what they are and how to use them in this comprehensive article.
6 minutes reading
How Reveal Plans to Develop a Thriving Partner Program
Learn how Jo Wright, VP of Sales & Partner Success, and her team are creating Reveal's cutting-edge partner program.
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Kiflo Feature Updates: The Chameleon Release
Learn how to organize and scale your Partnership Management duties with our latest feature updates.
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Is Affiliate Marketing Worth it?
Affiliate Marketing is a creative way to generate business. However, it does take investment. Find out if Affiliate Marketing is worth it for you.
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Use This Lemlist & LinkedIn Automation to Find Partners
Learn how this Lemlist & LinkedIn automation can enhance and automize your partner recruitment strategy.
4 minutes reading
How Box Built and Scaled Their Partner Program
In our latest Greatest Minds in Partnerships Article, Box's Director of Partnerships Dan O’Leary explains how they scaled their partner programs.
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CRM and PRM Integration: Salesforce and Kiflo
Learn how using Salesforce CRM and Kilfo PRM together can elevate the success of your partner program operations.
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7 Steps to Finding & Hiring a Partner Development Manager
What are the skills expected from a Partner Manager? How do you define their overall role? Learn how to hire your next Partner Development Manager in just 7 steps, & use the free downloadable checklist to ensure your success.
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The Art of Successful SaaS Partner Programs
Discover the art of running a successful SaaS affiliate, referral, reseller, or integration partner program.
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How Crossbeam Built Their Booming Tech Partner Program
Chris Samila, Crossbeam’s VP of Partnerships, explains how they built and grew their prosperous tech partner program.
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How to Build and Grow a Technology Partner Program
Learn how to build a technology partner program to increase customer retention and build brand loyalty.
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Kiflo Feature Updates: The Bonobo Release
Streamline your Partnership Management operations with our newest feature updates.
6 minutes reading
All You Need to Know About Referral Partner Programs
In this article, you'll learn all about referral partner programs and how you can start one to increase your customer conversion rate and reduce costs.
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How FreshBooks' Partner Program Doubled Their Customer Base
Discover how George Kyriakis from FreshBooks built their integration-based Partner Program to expand their customer base and reach new markets.
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CRM and PRM Integration Benefits: HubSpot & Kiflo
This article breaks down how to use HubSpot CRM and Kilfo PRM together for a successful partner program.
8 minutes reading
How CloudTalk Designed a Multi-Tier Partner Program
Kristýna Cardova, Partnerships Director at CloudTalk, shares her expertise and explains how she and her team designed their Multi-Tier Partner Program for success.
5 minutes reading
7 Best Partner Management Software
Learn about choosing the best partner relationship management software for your business and seven of the best PRM tools on the market today.
5 minutes reading
Kiflo Feature Updates: The Honey Bee Release
Enhance Your Partner Management Skills With Kiflo’s New Features.
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How Vidyard Reinvented Their Partner Program for Success
Ashleigh Gray, Vidyard’s VP of Strategic Partnerships, shares her advice and experience gained from reinventing Vidyard's partner program.
7 minutes reading
How to Build Strategic Partnerships that Drive Revenue
Learn the processes, strategies, and methods of building strategic partnerships capable of boosting sales and increasing organizational revenue.
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Top 7 Skills You Must Seek in a Partner Manager for Success
Learn about the 7 partner manager skills you should look for when hiring someone to manage your referral, reseller, and affiliate programs.
4 minutes reading
Advice from Drift’s Partner Programs Manager
Michele Albanese, Drift's Partner Programs Manager, shares the best pieces of advice that she has gained from building and growing Drift's partner program from scratch.
7 minutes reading
How to Grow Your Small Business with Strategic Alliances
Learn how to grow your small business through strategic alliances that provide effective and efficient results.
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How to Find Affiliates for Your Program
Finding the right affiliates for your partner program can be a difficult task. Dustin Howes at Grovia, an agency specializing in affiliate recruitment, shares his thoughts on how to find affiliates for programs.
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7 Reasons Why Companies Need a Partner Onboarding Program
First impressions matter. Learn why every company needs a partner onboarding program and ensure your partners are ready to sell your product.
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10 Steps for Developing Profitable Referral Partners
Referral partners can help your business grow towards unlimited horizons. Find a 10-step list for developing a profitable program here.
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Partner Onboarding: 3 Best Practices for Long-Lasting Ties
When onboarding partners, a structured process is essential for success and speed. Discover 3 best practices to build lasting partnerships.
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Reseller vs Referral: How to Choose the Right Partnership
It´s essential to select the right partnership for the growth of your business. Learn the difference between reseller vs referral partners.
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5 Rules For Managing Channel Partners Effectively
Many companies fail to achieve successful partnerships due to a lack of consistency. Read on to learn the 5 golden rules for managing channel partners (& how to profit from them).
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Channel Conflict: 5 Causes to Look Out For [Full Guide]
To prevent channel conflict, we have to be aware of what causes it. Find the 5 most common causes of channel conflict in this article.
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How Zapier Designed and Scaled Their Partner Program
Discover how Zapier designed and scaled their Integration Partner Program and get advice from Zapier's Head of Global Partnerships & Channels, Cody Jones.
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Partner Relationship Management: 3 Best Practices To Follow
Following Partner Relationship Management (PRM) best practices can help ensure your program is a successful one.
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[VIDEO] Kiflo PRM Explained: In 1 minute
View this 1-minute video to discover how Kiflo can help you manage your affiliate, referral, and reseller partner programs. Learn how to scale your programs, improve relationships with your partners, and maximize revenue.
8 minutes reading
Indirect vs Direct Sales: How To Make Them Work in Tandem
Most businesses look into the direct vs indirect sales argument at some point in their growth. eCommerce has provided us the ability to go direct to our customers, but that doesn’t mean indirect sales isn’t a viable option. In fact, there are many advantages to indirect sales that are otherwise lost with direct sales.
8 minutes reading
5 Types of Strategic Business Partnerships That Work in 2021
Business partnerships don't amount to just co-founders getting together and splitting equity 50/50; there are plenty of different types of partnerships that work in 2021.
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Vertical & Horizontal: Key Differences in Channel Conflict
To avoid channel conflict, you need to understand both horizontal and vertical conflict. Here's the difference between the two.
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How Freshworks Creates Their GTM Strategy for Tech Partners
Discover how Freshworks creates and executes their GTM strategy for tech partners and get advice from Freshworks's Head of Global Technology partnerships, Krishanth Thangarajah.
7 minutes reading
Here Are 3 Types of Channel Partner Programs With Huge ROI
3 types of channel partner programs are poised to deliver the highest ROI for your business. Learn which ones and what they can do for your company in our latest article.
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The Full Guide To Nailing Your Reseller Partner Program
Want to create a successful reseller program to increase your sales efforts and reach more customers? Here's how you can do that in 7 steps...
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What Is Channel Conflict? & How To Avoid It [Full Guide]
Discover the causes and solutions to vertical channel conflict to reduce channel conflicts and get your teams and partners working together optimally.
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Affiliate vs Partner: What Program Is Best for Your Business
What is the difference between an affiliate and a partner? Find out their inherent merits and demerits, and which program best suits your business.
7 minutes reading
How monday.com Built Their Partner Program for 3x YOY Growth
Discover how monday.com built such a successful partner program and take advantage of the game-changing advice coming from monday.com's Head of Partnerships, Oren Stern.
4 minutes reading
How Reward Programs Incentivize Partners To Sell More
As a brand, your goal is to create a network of engaged people around you who align with your vision, and reward programs are the key to increasing that level of partner engagement (and customer adoption) without spending millions in direct marketing and sales efforts.
5 minutes reading
What Are Indirect Sales? & How They Help Your Business Grow
Indirect sales are defined as the handling of a product or service made by your company but sold from a third-party such as an affiliate or a reseller. Indirect sales help in reducing sales workload, as well as increase marketing network effectiveness.
6 minutes reading
5 Best Practices of Deal Registration in a Partner Program
Setting up deal registration as part of a partner program delivers multiple benefits to your business. It builds trust and increases partner loyalty, enhances collaboration, eliminates conflicts, allows you to measure progress, and creates a seamless partner ecosystem.
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