Blog
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What is Channel Enablement Strategy?
What is channel enablement strategy? How do you use it? Learn the best practices for channel enablement strategy in this comprehensive guide.
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Partner Success Spotlight: CoMantis x Kiflo
Learn the ins and outs of building successful partnerships from real-life partner-vendor relationships. In this inaugural article in our new series, we hear from CoMantis, a Solution Partner of Kiflo.
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How to Increase Partner Engagement in 6 Easy Steps
Learn how to increase partner engagement in 6 easy steps and enhance your program's success.
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How to Use Partner Lifetime Value™ vs Partner Economics
Partner Lifetime Value™ and Partner Economics are two hot-button frameworks being used in partnership metrics. Learn what they are and how to use them in this comprehensive article.
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How Reveal Plans to Develop a Thriving Partner Program
Learn how Jo Wright, VP of Sales & Partner Success, and her team are creating Reveal's cutting-edge partner program.
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Kiflo Feature Updates: The Chameleon Release
Learn how to organize and scale your Partnership Management duties with our latest feature updates.
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Is Affiliate Marketing Worth it?
Affiliate Marketing is a creative way to generate business. However, it does take investment. Find out if Affiliate Marketing is worth it for you.
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Use This Lemlist & LinkedIn Automation to Find Partners
Learn how this Lemlist & LinkedIn automation can enhance and automize your partner recruitment strategy.
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How Box Built and Scaled Their Partner Program
In our latest Greatest Minds in Partnerships Article, Box's Director of Partnerships Dan O’Leary explains how they scaled their partner programs.
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CRM and PRM Integration: Salesforce and Kiflo
Learn how using Salesforce CRM and Kilfo PRM together can elevate the success of your partner program operations.
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7 Steps to Finding & Hiring a Partner Development Manager
What are the skills expected from a Partner Manager? How do you define their overall role? Learn how to hire your next Partner Development Manager in just 7 steps, & use the free downloadable checklist to ensure your success.
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The Art of Successful SaaS Partner Programs
Discover the art of running a successful SaaS affiliate, referral, reseller, or integration partner program.
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Best Practices for Partner Recruitment
Discover the best practices for partner recruitment in affiliate, referral, and reseller partnership programs.
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How Crossbeam Built Their Booming Tech Partner Program
Chris Samila, Crossbeam’s VP of Partnerships, explains how they built and grew their prosperous tech partner program.
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How to Build and Grow a Technology Partner Program
Learn how to build a technology partner program to increase customer retention and build brand loyalty.
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Kiflo Feature Updates: The Bonobo Release
Streamline your Partnership Management operations with our newest feature updates.
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All You Need to Know About Referral Partner Programs
In this article, you'll learn all about referral partner programs and how you can start one to increase your customer conversion rate and reduce costs.
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How FreshBooks' Partner Program Doubled Their Customer Base
Discover how George Kyriakis from FreshBooks built their integration-based Partner Program to expand their customer base and reach new markets.
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CRM and PRM Integration Benefits: HubSpot & Kiflo
This article breaks down how to use HubSpot CRM and Kilfo PRM together for a successful partner program.
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How CloudTalk Designed a Multi-Tier Partner Program
Kristýna Cardova, Partnerships Director at CloudTalk, shares her expertise and explains how she and her team designed their Multi-Tier Partner Program for success.
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7 Best Partner Management Software
Learn about choosing the best partner relationship management software for your business and seven of the best PRM tools on the market today.
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10 Partner Program KPIs You Need in 2022
How will you measure partner engagement in 2022? What are the signs of a successful partnership? This article explains the 10 most important partnership KPIs you'll need this year.
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Kiflo Feature Updates: The Honey Bee Release
Enhance Your Partner Management Skills With Kiflo’s New Features.
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How Vidyard Reinvented Their Partner Program for Success
Ashleigh Gray, Vidyard’s VP of Strategic Partnerships, shares her advice and experience gained from reinventing Vidyard's partner program.
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How to Build Strategic Partnerships that Drive Revenue
Learn the processes, strategies, and methods of building strategic partnerships capable of boosting sales and increasing organizational revenue.
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Top 7 Skills You Must Seek in a Partner Manager for Success
Learn about the 7 partner manager skills you should look for when hiring someone to manage your referral, reseller, and affiliate programs.
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Advice from Drift’s Partner Programs Manager
Michele Albanese, Drift's Partner Programs Manager, shares the best pieces of advice that she has gained from building and growing Drift's partner program from scratch.
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How to Build a Successful Reseller Partner Program in 2022
Building a successful reseller partner program can be difficult. Luckily, Kiflo has the tools you'll need to launch a reseller program in 2022.
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What are Channel Partners & How to Profit From Them in 2022
Channel Partnerships are a new way to generate revenue for your business in 2022. Read more to learn what they are!
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How to Grow Your Small Business with Strategic Alliances
Learn how to grow your small business through strategic alliances that provide effective and efficient results.
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How to Find Affiliates for Your Program
Finding the right affiliates for your partner program can be a difficult task. Dustin Howes at Grovia, an agency specializing in affiliate recruitment, shares his thoughts on how to find affiliates for programs.
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7 Reasons Why Companies Need a Partner Onboarding Program
First impressions matter. Learn why every company needs a partner onboarding program and ensure your partners are ready to sell your product.
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10 Steps for Developing Profitable Referral Partners
Referral partners can help your business grow towards unlimited horizons. Find a 10-step list for developing a profitable program here.
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Partner Onboarding: 3 Best Practices for Long-Lasting Ties
When onboarding partners, a structured process is essential for success and speed. Discover 3 best practices to build lasting partnerships.
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Reseller vs Referral: How to Choose the Right Partnership
It´s essential to select the right partnership for the growth of your business. Learn the difference between reseller vs referral partners.
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5 Rules For Managing Channel Partners Effectively
Many companies fail to achieve successful partnerships due to a lack of consistency. Read on to learn the 5 golden rules for managing channel partners (& how to profit from them).
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Channel Conflict: 5 Causes to Look Out For [Full Guide]
To prevent channel conflict, we have to be aware of what causes it. Find the 5 most common causes of channel conflict in this article.
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How Zapier Designed and Scaled Their Partner Program
Discover how Zapier designed and scaled their Integration Partner Program and get advice from Zapier's Head of Global Partnerships & Channels, Cody Jones.
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Partner Relationship Management: 3 Best Practices To Follow
Following Partner Relationship Management (PRM) best practices can help ensure your program is a successful one.
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[VIDEO] Kiflo PRM Explained: In 1 minute
View this 1-minute video to discover how Kiflo can help you manage your affiliate, referral, and reseller partner programs. Learn how to scale your programs, improve relationships with your partners, and maximize revenue.
8 minutes reading
Indirect vs Direct Sales: How To Make Them Work in Tandem
Most businesses look into the direct vs indirect sales argument at some point in their growth. eCommerce has provided us the ability to go direct to our customers, but that doesn’t mean indirect sales isn’t a viable option. In fact, there are many advantages to indirect sales that are otherwise lost with direct sales.
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5 Types of Strategic Business Partnerships That Work in 2021
Business partnerships don't amount to just co-founders getting together and splitting equity 50/50; there are plenty of different types of partnerships that work in 2021.
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Vertical & Horizontal: Key Differences in Channel Conflict
To avoid channel conflict, you need to understand both horizontal and vertical conflict. Here's the difference between the two.
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How Freshworks Creates Their GTM Strategy for Tech Partners
Discover how Freshworks creates and executes their GTM strategy for tech partners and get advice from Freshworks's Head of Global Technology partnerships, Krishanth Thangarajah.
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Here Are 3 Types of Channel Partner Programs With Huge ROI
3 types of channel partner programs are poised to deliver the highest ROI for your business: 1) Affiliate channel partners, which give you access to high-value audiences; 2) Referral channel partners, which refer your solution to their existing customers and prospects, and; 3) Reseller channel partners, which integrate your offering into their own sales process.
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The Full Guide To Nailing Your Reseller Partner Program
Want to create a successful reseller program to increase your sales efforts and reach more customers? Here's how you can do that in 7 steps...
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What Is Channel Conflict? & How To Avoid It [Full Guide]
Discover the causes and solutions to vertical channel conflict to reduce channel conflicts and get your teams and partners working together optimally.
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What Makes for a Good Referral Partner Program In 2021?
A referral is the fastest way into someone else's network. But how do you build a good referral partner program in 2021? Here's the answer!
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Affiliate vs Partner: What Program Is Best for Your Business
What is the difference between an affiliate and a partner? Find out their inherent merits and demerits, and which program best suits your business.
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How monday.com Built Their Partner Program for 3x YOY Growth
Discover how monday.com built such a successful partner program and take advantage of the game-changing advice coming from monday.com's Head of Partnerships, Oren Stern.
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How Reward Programs Incentivize Partners To Sell More
As a brand, your goal is to create a network of engaged people around you who align with your vision, and reward programs are the key to increasing that level of partner engagement (and customer adoption) without spending millions in direct marketing and sales efforts.
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What Are Indirect Sales? & How They Help Your Business Grow
Indirect sales are defined as the handling of a product or service made by your company but sold from a third-party such as an affiliate or a reseller. Indirect sales help in reducing sales workload, as well as increase marketing network effectiveness.
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5 Best Practices of Deal Registration in a Partner Program
Setting up deal registration as part of a partner program delivers multiple benefits to your business. It builds trust and increases partner loyalty, enhances collaboration, eliminates conflicts, allows you to measure progress, and creates a seamless partner ecosystem.
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7 Steps You Must Apply To Your Channel Partner Strategy
A channel partner strategy plan can be an extremely valuable asset to companies of all sizes, especially in the software industry.
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Partner Program Tiers: The Set Up Process A-Z
When you design a partnership program, you must be aware that no two partners are alike. You’ll have partners who can send potential customers your way through references, and others who walk a customer through the entire sales process themselves. Every partner is motivated by something different. Thus, catering to the needs of each partner while scaling your program is next to impossible. The solution – Partner Program Tiers.
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Is Your Company Ready For a Partner Program?
If you are in the tech industry, you have probably wondered if it would be smart to establish a partner program. Whether it be to generate more leads, strengthen your workforce, or conquer new markets, the benefits of a partner program are tempting enough. But how do you know you’re ready?
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How a Partner Program can Save your Business during COVID-19
For business owners, the pandemic has been a challenge unlike any other. The situation has forced even the most traditional old-school companies to put on their creative hats and brainstorm innovative solutions to grow. Here are the reasons why one of the most popular strategies that has evolved in challenging COVID Time is channel partnerships.
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10 Benefits of a Channel Partner Program
An effective partner program can take some energy and upfront investment. Is it really worth your time to grow your company? Discover the 10 benefits a partner program can bring your company.
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Partner Business Plans in 2021: Why are They so Important?
Establishing a clear, operational business plan while setting measurable objectives is necessary to ensure the success of partner relationships. The partner business plan is a roadmap that makes it possible to start collaborating with partners and instill a positive dynamic over time.
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The Top 7 Skills to Look for in a Partner Manager
If you are planning to start or expand your partner program, it’s high time you had a partner manager on board. Since it is a relatively new position created to cater to the emerging business strategy, you may feel a little unsure as to what qualities to look for in a partner manager. Worry not! In this blog article, we will teach you the top 7 skills to look for when hiring a professional to manage your partner programs.
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Partner Persona: How to find your Ideal Partner
Partner programs are the best way to boost business growth, multiply revenue, and increase customer retention. That’s precisely why companies all over the world are investing in affiliate, referral, and sales partner programs, etc. Discover how to find your ideal Partner Persona.
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4 Examples to Build the Perfect SaaS Partner Program
Companies use affiliate partners to target a wider audience, referral partners to target qualitative leads, and resellers to increase their sales force. If you want to take this path, here are a few partner programs and strategic alliance examples you can inspire from to build a successful partner ecosystem.
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How to Start a Sales Partner Program
In today's world, a Sales Partner Program and partner management are the best ways for a company to grow. Discover how to get started.
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How a PRM Changed My Daily Life as a Partnership Manager
I was rather skeptical about the idea of setting up a PRM solution to manage and develop the indirect sales of my company. I was doing very well with my Excel sheets...or at least I thought so…
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PRM has Become a Necessity (Forrester Research)
The industrialization of partner relationship management processes has become a necessity for companies. At any rate, this is what a recent study conducted by Forrester in the fourth quarter of 2018 states.
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PRM: A Winning Strategy for Successful Indirect Sales
Optimizing processes, gaining visibility, and boosting indirect sales are all major advantages of a PRM, or Partner Relationship Management software.
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CRM-PRM: Differences and Synergies to Develop your Sales
CRM-PRM solutions are a real revolution for companies wishing to cover their entire market. These management platforms make direct and indirect sales processes more dynamic, improve productivity, and promote sales reach.
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