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Sam Hopps


We design and deliver product-led growth strategies across the entire GTM ecosystem; aligning Sales, Product, Marketing, Customer Success and Partnerships into a single, high-performance growth engine. Whether you’re scaling after new investment, evolving your proposition, or breaking through a revenue plateau, Osmo creates the clarity, operating rhythm and organisational shape needed to unlock your next stage of growth.
What we do?
✦ Proposition Diagnostics & Commercial Analytics Deep evaluation of your product and service suite from pricing and packaging, to positioning and product-marketing fit; identifying where value is created, lost, or under-leveraged.
✦ Growth Strategy & GTM Architecture Designing winning GTM strategies, market plays and proposition suites that create competitive advantage and accelerate predictable pipeline.
✦ Ecosystem-Led Growth (ELG) Building and operationalising channel, partner and platform strategies that drive outsized returns and extend distribution beyond your direct sales motion.
✦ Organisational Enablement & Operating Models Eliminating silos between Product and Revenue functions. Structuring teams, incentives and hiring plans around growth, focus and accountability.
✦ Interim & Fractional Leadership Providing stabilising, people-first leadership to guide teams through transitions, unlock momentum and embed modern GTM disciplines.
✦ Customer Growth & Account Performance Practical strategies to maximise CLTV; improving activation, retention and expansion through data-driven insight and cross-functional alignment.
✦ Ideal Customer Profile (ICP) Mapping & Market Prioritisation Defining the customers, segments and verticals where you win hardest. We analyse behavioural, commercial and operational fit to create precise ICPs and prioritised market plays that sharpen your GTM focus and improve ROI across sales, marketing and partnerships.