From Meh to Motivated: How to Activate GTM Teams with FOMO & Competitive Drive

You’ve launched your partner program, built a strong value prop, and maybe even secured a few key wins.

But internally? Your GTM teams still see partner activities as “nice to have” rather than “need to do.”

This session is for Partnership and Channel Leaders who want to unlock real engagement from their internal teams, not through mandates or more dashboards, but by tapping into what already drives them: ambition, FOMO, and healthy competition.

Join us for a live, actionable Q&A on 4 September with Maurits Pieper, Partnerships Leader at Multiverse. Maurits will share how understanding human motivation can shift how your teams view partnerships, and how that shift can spark greater collaboration, more pipeline, and better partner outcomes.

What will you learn?

• How to frame partner wins to create contagious FOMO
• Ways to structure internal competition that boosts partner engagement
• What it takes to turn internal champions into drivers of your partner program
• Practical tactics you can use right away to build buy-in across your GTM teams

Come ready to listen, ask questions, and walk away with fresh ideas to activate your ecosystem from the inside out.