Running a partner GTM often starts reactively.
A partner brings an opportunity. You jump in. A deal appears. You try to support it.
A few wins happen—but it’s hard to explain why, or repeat them.
So you add structure. Maybe a few processes. Maybe a tool or two.
But the question remains: how do you move from reacting to momentum… to actually creating it?
Join us on 9 April at 5 PM CET / 11 AM EST for a live Q&A with Barrett King, Head of Partnerships at Close, to explore how to build a more proactive partner go-to-market motion.
Barrett has spent the past decade helping SaaS companies grow through partnerships—from shaping early GTM decisions to scaling ecosystems that consistently drive revenue. His experience spans roles at Close and HubSpot, where he focused on turning partnerships into a dependable growth channel rather than an opportunistic one.
In this session, we’ll break down what it really takes to move from early traction to a more structured, intentional partner strategy.
Because a strong partner, GTM, isn’t just about reacting to opportunities. It’s about creating the conditions for them to happen more often.
💡 What you will learn:
- Finding Partner Market Fit: Why your first step isn’t scale—it’s understanding where partners actually create value, and how to recognize those early signals.
- Channel vs. Ecosystems: Two paths that look similar on the surface but lead to very different outcomes—and how to decide which one fits your business.
- Building the Right Foundations: When to make your first partnerships hire, what to prioritize early on, and how to avoid overbuilding before you’re ready.
- Partner Activation as a Core Metric: Why activation is often the difference between a program that looks good on paper and one that drives real revenue.
This will be a practical and honest conversation. We’ll talk about early decisions, trade-offs, and what tends to matter more than expected as your program evolves.
Save your spot and join us live.
