Running a partner program often means following a familiar script.
You define tiers. You build a portal. You set commissions. And then you wait for momentum to happen.
But what if growth doesn’t come from structure alone?
What if it comes from building an ecosystem instead of a program?
Join us on 19 March at 5 PM CET / 11 AM EST for a live Q&A with Bojana Petkovic, Head of Partnerships at HeyReach, to unpack how partnerships helped HeyReach reach $10M in ARR in just 29 months.
Instead of focusing on traditional program mechanics, HeyReach built a network of 70 experts and creators who actively sell with them, create content alongside them, and bring them into deals they would never have found alone. Today, that ecosystem drives over 50% of their growth.
In this session, we’ll explore what that actually looks like in practice.
Because building partnerships isn’t just about setting up a system. It’s about creating motion.
💡 What you will learn:
- Ecosystem Over Program: Why HeyReach skipped the classic partner playbook — and how 70 experts became a real revenue engine.
- The Creator Layer: Why they’re now adding a creator program on top of their expert ecosystem, and what new growth it’s designed to unlock.
- Events as Growth Fuel: How executive dinners, meetups, and webinars turn online relationships into real pipeline — and how to decide which format serves which purpose.
This will be a practical, honest conversation. We’ll talk about what they ignored, what worked faster than expected, and how they think about partnerships as a core growth channel — not a side initiative.
If you’re a Partnership or Channel Manager building momentum inside a B2B company, or a Head of Partnerships looking to rethink your model, this session will give you a fresh, grounded perspective.
Save your spot and join us live.
