The Kiflo Blog

Being a Partner Manager means juggling strategy, sales, and collaboration. In this article, we break down the 10 core skills that define high-performing Partner Managers: from leadership and negotiation to account mapping and data-driven decision-making.

Partner marketing works best when everyone’s pulling in the same direction. This article reveals how aligning your goals with your partners’ can unlock stronger engagement, greater brand exposure, and real business growth, without the guesswork.

This article unpacks the top purposes of partnerships in B2B, from expanding markets to building trust, and shows how to align for long-term success. It offers practical advice for avoiding common pitfalls and scaling programs with tools like Kiflo.

Partnerships are no longer a side strategy, but a core driver of sustainable B2B growth. Learn how referral, affiliate, and reseller programs help companies expand their reach, share resources, and drive revenue, especially when powered by the right tools.

Discover six actionable strategies to help B2B companies recruit high-quality partners who align with your goals and contribute to long-term growth. Learn how to define your Ideal Partner Profile, qualify prospects effectively, and build partnerships that deliver real value. This guide also introduces how Kiflo’s partner management platform streamlines recruitment and strengthens performance.

Explore the crucial role of a Strategic Partnerships Director in driving growth through high-impact alliances. Learn how this position supports lead generation, market expansion, brand credibility, and revenue growth. Understand why this role is essential for modern B2B companies.

Learn how to make smarter decisions at every stage of your B2B partnership program, from choosing the right partners to tracking performance and driving long-term growth. This guide offers practical frameworks, real-world insights, and proven strategies for partnership and channel managers. Master the decision-making process and unlock the full potential of your referral, affiliate, or reseller programs.

Learn how reselling partnerships can help your business scale faster with lower costs. Discover strategies for choosing the right partners, structuring incentives, and managing performance effectively.

Discover five proven onboarding practices to build stronger partnership dynamics from day one. Learn how to set clear expectations, empower your partners, and drive long-term program success.