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Book Your DemoHow to Build a "Partner First" Go-To-Market Strategy
This guide offers a comprehensive, step-by-step framework for partnership leaders to build a scalable, ecosystem-led strategy by embedding Partner Experience (PX) across teams, processes, and metrics.
78%
GTM Teams Struggle with Partner Alignment
4 of 28
Buying Interactions Captured Directly
1 OS
to Turn PX Into Predictable Revenue
How to Build a Partners-First Go-To-Market Strategy
Experience how Kiflo can scale your partner program.
Frameworks from 20+ years of partnership ecosystem experience
The Four Operational Pillars of Partner Experience (PX)
How to operationalize PX across Sales, Marketing & RevOps
Proven methods to activate partners and reduce time-to-first-revenue
Tools to eliminate internal friction and increase partner-assisted deal velocity
A PX Maturity Framework to benchmark your organization
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No email is needed.
We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
Understanding the Modern GTM Ecosystem
Learn why today’s buyers rely on complex ecosystems of advisors and partners, and how to build GTM systems that reflect that reality.
Breaking Down Internal Friction
Identify the unseen blockers between Sales, Marketing, and Partnerships, and discover how aligned incentives and shared visibility unlock momentum.
The Four Operational Pillars of PX
Explore the frameworks that underpin a Predictable Partner Experience, including profitability, co-selling, enablement, and shared accountability.
Activating Partners for Long-Term Engagement
Get practical methods to reduce time-to-first-revenue, modernize enablement, and build partners’ confidence in your motion.
Scaling PX Across the Organization
Learn how mature ecosystem-led companies institutionalize PX, unify data, and create predictable partner-sourced growth.
PX Maturity Assessment
Benchmark your organization’s strengths, gaps, and opportunities using a simple five-question diagnostic.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
Fragmented visibility across CRMs, PRMs, and spreadsheets
GTM teams are running parallel instead of coordinated motions
Partners who are onboard, but never activated
Revenue influence that goes unmeasured and unfunded
The Solution
What Actually Works
Build shared metrics that unify Sales, Marketing & RevOps
Anchor partner engagement around profitability and value creation
Create co-selling motions that increase deal velocity
Build enablement systems that continuously activate partners
Use data and dashboards to scale ecosystem performance
Key Insights From 20+ Years of Customer Partner Experience
Battle-tested "partners-first" blueprints that unlock revenue growth.
01
The Modern Ecosystem Shift
Why partner influence now outweighs direct interactions, and how to measure it.
02
Overcoming Internal GTM Friction
Fix misaligned incentives, disconnected data, and outdated reporting models.
03
The Four Pillars of PX
Profitability & Value Creation, Seamless Co-Selling & Co-Marketing, Continuous Enablement, and a Unified Partners-First Mindset
04
Operationalizing PX Across GTM
Turn PX into weekly cadences, shared OKRs, and leadership scorecards.
05
Scaling PX Across the Organization
Institutionalize data, reporting, and partner accountability across every team.
06
PX Maturity Assessment
A simple diagnostic to identify your biggest levers for improvement.
"You are influencing your influencers. If you want partners to advocate for you, they need to trust you — and that comes from relevance, transparency, and shared wins."
Thomas Dussarrat
Founder at VIVA GTM
Download Free Guide Now
No email is needed.
We like to keep things simple!
We like to keep things simple!
