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Book Your DemoA Partner Marketing Assessment Tool For Scalable Strategies
Build scalable and customized partner marketing campaigns with our free guide.
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Partner Types: Affiliate, Referral, Reseller
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Core Assessment Criteria: Audience, Pages, Strengths, ICP, Markets, Goals
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Tier-Based Marketing Plans: Bronze, Silver, Gold
Evaluate Partner Marketing Potential with a Scalable Assessment Framework
Get a personalized demo of our all-in-one partnerships platform.
Why partner marketing assessments matter
A simple plan for partners by type and tier
How to evaluate partners using six core criteria
A full example of a completed assessment
How to turn scores into actionable marketing plans
Best practices for execution, collaboration, and improvement
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We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
Why Partner Marketing Needs Structure
Partner marketing is powerful, but attempting to do everything for every partner can waste time and reduce impact. A structured system helps you stay focused, aligned, and effective.
A Simple Plan to Start With
Tiered marketing examples (Bronze, Silver, Gold) show how to begin supporting partners before you’ve collected detailed performance data.
How to Build a Full Partner Marketing Assessment Rubric
A guided framework to evaluate each partner’s reach, strengths, relevance, and goals so you can plan meaningful campaigns.
A Completed Example (Partner “Brain Water”)
See a fully filled-in assessment with scoring, strengths, ICP alignment, and a marketing plan (interview converted to a newsletter series).
How to Translate Scores Into Marketing Actions
Use scoring to determine whether a partner should receive webinars, videos, interviews, posts, or one-pagers.
Best Practices for Effective Partner Marketing
Guidelines on collaboration, feedback loops, content organization, and how to scale your marketing efforts.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
Try to support every partner equally
Lack clarity on which partners deserve which efforts
Don’t have a framework for evaluating strengths
Get overwhelmed by one-off requests
Struggle to decide which marketing activities will actually move the needle
The Solution
What Actually Works
Start with a simple, tier-based plan
Build more sophisticated rubrics once you have data
Score partners across six key criteria
Turn those scores into a clear marketing plan
Organize responsibilities between you and your partners
Continuously improve through collaboration and feedback
Use This Free Marketing Assessment Tool
and scale your partner marketing strategies efficiently
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You Can’t Do Everything for Every Partner
Being selective, especially in the early stages, is crucial for achieving quality and resource efficiency.
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Marketing Plans Must Reflect Partner Strengths
Not every partner succeeds on the same channel. Build around what they already do well.
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Scoring Simplifies Decision-Making
Properly score label your partner marketing activities for visibility.
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Collaboration Is Non-Negotiable
Partner marketing plans must be co-created, not dictated.
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Feedback Is the Engine of Continuous Improvement
Every campaign is a learning opportunity—use it.
