E-Book: A GTM Perspective of Partnerships Technology with Revenue Wizards
This guide tackles the top challenges in partnership programs: oversight, alignment, and reporting. Learn how using partnership technology effectively can boost your program and ROI.
2–10×
Increase in Salesforce Capacity
58%
Revenue Lift for Companies Investing in Partner Programs
95%
of Microsoft Revenue Driven Through Partners
Scale Partnerships with the Right Technology and Unlock Predictable GTM Engine
Get a personalized demo of our all-in-one partnerships platform.
Why partnership programs struggle without proper systems
How PRMs eliminate blind spots and improve partner onboarding
How to align direct sales and partner sales without conflict
How to compare partner performance with direct sales
Why PRM + CRM integration is essential for GTM visibility
Practical advice for CROs, RevOps, and partnership leaders
Practical frameworks and actionable insights to transform your partnership strategy
Why Partnerships Are a GTM Force Multiplier
Understand why partnerships expand your salesforce, increase reach, and offer access to networks you couldn’t reach on your own.
The Three Big Challenges in Partnership Programs
Oversight, alignment, and reporting—why they emerge and how technology resolves each one.
Where Most Partnership Programs Break Down
The blind spots that appear as soon as you rely on external sales forces, and the systems that eliminate them.
Why PRM Technology Is Mission-Critical
How PRMs streamline partner onboarding, deal registration, training, communications, and tracking.
How to Align Direct & Channel Sales
Clear workflows for coordinating referrals, resells, and co-selling motions, while preventing channel conflict.
The Importance of PRM + CRM Integration
Why revenue leaders need a unified pipeline that shows both channel and direct sales activity in real-time.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
Hard to oversee
Difficult to align with direct sales
Nearly impossible to report on with accuracy
The Solution
What Actually Works
Reduce blind spots through tracked onboarding, training, and certifications
Standardize deal registration and eliminate email chaos
Coordinate with partners and internal sales to avoid channel conflict
Automate workflows and prioritize high-value activity
Compare direct vs. channel performance
Give CROs full visibility into the pipeline, performance, and forecasts
Get All the Insights from a Leading Revenue Operation Consulting
and maximize the usage of your partnerships technology now!
01
Partnerships Increase Reach and Efficiency
They add multiple external sellers who already have trusted customer relationships.
02
Oversight, Alignment & Reporting Are the Root Challenges
Every friction point is tied back to these three causes, and the guide shows how technology resolves them.
03
PRMs Are Essential Early, Not Later
Early investment prevents data gaps, training issues, lost deals, and partner disengagement.
04
CROs Need a Unified View of Direct + Partner Pipeline
A PRM integrated with CRM provides this visibility and supports better investment decisions.
05
Partnership Technology Reduces Risk
Instead of relying on spreadsheets or isolated CRMs, a PRM ensures continuity, even in the event of staff turnover.
"Partnership programs can increase revenue by up to 58%, and leaders like Microsoft run 95% of their commercial business through partners. With the right technology, this type of performance becomes achievable and scalable."
An Ideal Partner Persona (IPP) helps you and your company focus your partnership efforts and streamline recruitment strategies. Build and discover your IPP with this easy-to-use template.
Keep 100% of your partners updated and enabled
Experience how Kiflo can scale your partner program.