Keep 100% of your partners updated and enabled
Experience how Kiflo can scale your partner program.
Book Your DemoGuide: Building Your Partner Business Plans
Business plans provide a roadmap for you and your partner. Learn how to build comprehensive business plans with this free guide.
3
Core Components: Mission, Objectives, Tools
2
Types of Objectives: Quantitative + Qualitative
10x
Better Visibility using PRM Technology
Build Partner Business Plans That Drive Alignment, Accountability, and Growth
Get a personalized demo of our all-in-one partnerships platform.
What partner business plans are, and why they matter
How to build a joint mission and value proposition
Step-by-step framework for setting goals and KPIs
Quantitative and qualitative objectives to include
SOSTAC® planning for partner marketing and sales
How to define training expectations and progression
Using PRM tools to track progress in real time
Download Now
No email is needed.
We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
Why Partner Business Plans Matter
A business plan provides clarity on how you and your partner will work together, what goals you’ll pursue, and how you’ll measure progress, distinct from the legal partnership agreement.
Step 1: Joint Mission & Value Proposition
Learn how to articulate your shared purpose, customer value, and what success looks like together.
Step 2: Setting Strong Business Plan Objectives
A complete breakdown of measurable, aligned objectives across sales, marketing, and training.
Step 3: Tools You Need to Execute the Plan
PRMs provide you with visibility into partner KPIs, goal tracking, and progress updates in real-time.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
Misaligned expectations
Undefined success metrics
Unclear responsibilities
Difficulty tracking progress
Inconsistent communication
Minimal accountability
The Solution
What Actually Works
Align vision and purpose
Set measurable sales, marketing, and training goals
Clarify activities for each stage of the sales process
Define responsibilities on both sides
Track partner performance with ongoing visibility
Strengthen long-term collaboration
Discover how to align vision, purpose, and expectations
using the Kiflo partner business plan guide
01
Mission + Value Proposition = Alignment
Partnerships thrive when both parties agree on their purpose, values, and the impact on customers.
02
Objectives Must Be Measurable
Monthly revenue, number of qualified leads, co-marketing activities, churn reduction—clarity drives accountability.
03
Sales, Marketing & Training Needs Its Own Goals
A holistic plan includes revenue targets, marketing activities, and partner enablement milestones.
04
SOSTAC® Helps Bring Strategic Discipline
Situation → Objectives → Strategy → Tactics → Action → Control. A simple, effective planning structure for partner initiatives.
05
Training Is a Growth Multiplier
Ongoing education, certifications, and expectations for partner teams strengthen results and readiness.
06
PRMs Bring Plans to Life
A Partner Relationship Management system enables the tracking, communication, and visibility of KPIs at scale.
