Most B2B companies don’t lack good partners or strong salespeople. What they often lack is a shared system that brings both groups together.

If you’re running your partner program in Kiflo and your sales pipeline in HubSpot, you already have the right tools.

But without integration, the systems and the teams behind them remain out of sync. Partner leads get delayed, opportunities are missed, and visibility breaks down. Everyone’s working hard, but not always together.

That’s why we built the Kiflo + HubSpot integration: to create a shared space where partnership and sales motions stay connected, from the first referral to the closed deal.

A Single Source of Truth for Every Team

Traditionally, partner-sourced leads get stuck in limbo. A partner submits a lead or registers a deal on one platform, while the sales team operates entirely on another.

Without a direct line between the two, follow-ups fall through, duplicate work piles up, and partners wonder, "What’s happening with my deal?"

With this integration, that entire process becomes frictionless. Leads created or approved in Kiflo are automatically synced to HubSpot, along with the contact information your sales team needs to move quickly. Likewise, as a deal progresses through HubSpot, its status is updated in Kiflo and reflected in the partner portal with no manual updates or check-ins required.

The result is simple but powerful: your sales team always knows which leads came from partners, and your partners can finally see how their efforts drive revenue in real time.

Built to Fit Your Workflow, Not Change It

One of the biggest challenges in aligning partner and sales processes is that no two companies operate the same way. Some teams want to move fast and sync every lead the moment it’s submitted, while others prefer a layer of approval before a lead enters the CRM.

The Kiflo + HubSpot integration respects that difference. You decide when and how data flows between platforms. Whether you want to sync immediately upon submission or only after a qualified lead, the setup supports your process, not vice versa. You can also choose which fields are synced, how deal stages align, and what information is visible where.

That flexibility means you get the benefits of automation without losing control over your pipeline or compromising on lead quality.

From Website Form Directly to Partner Pipeline

Many of our customers use HubSpot to manage their website's contact, lead, and partner sign-up forms. It's a natural part of attracting interest, qualifying new contacts, and growing their networks. However, until recently, connecting those forms to Kiflo was complicated.

Without a native bridge between HubSpot Forms and Kiflo, customers had to use Zapier or rely on custom code to route new submissions into their partner program. That setup worked but required technical support and ongoing maintenance, leaving room for error.

Now, that’s changed.

We’ve extended our native HubSpot integration to fully support HubSpot Forms. You can now connect your HubSpot website forms directly to Kiflo without coding or third-party tools.

Inside Kiflo, it only takes a few clicks. Select the HubSpot form you want to use, map the fields to your partner records, and that’s it. When someone fills out the form, their application is automatically captured in Kiflo. You can review, approve, and start onboarding right away.

This is especially useful for companies that want to embed a partner sign-up form on their website and see those new applications flow directly into their partner portal.

More Than Just Syncing Data

This isn’t just about keeping your CRM tidy or eliminating manual entry, though it does both. It’s about building trust.

When partners can see their impact clearly, they’re more engaged. When sales teams have instant access to partner-sourced opportunities, they can act faster and close more. And when the partnership and sales functions operate from the same source of truth, collaboration improves across the board.

No More Missed Opportunities

At the end of the day, the goal is simple: Get everyone aligned around the same revenue outcomes through a seamless system.

With Kiflo and HubSpot integrated, you eliminate the guesswork. No one chases status updates or wonders where a deal stands. Everyone, from your internal teams to your external partners, has what they need to move forward.

That’s what alignment looks like in practice. And that’s how modern partner programs scale.

Want to see how it works in action? Book a demo to explore the full Kiflo + HubSpot integration, including native support for HubSpot Forms.

If you’re ready to connect your first form, jump into the setup guide and start syncing today.