Keep 100% of your partners updated and enabled
Experience how Kiflo can scale your partner program.
Book Your DemoBuild Cybersecurity Partnerships That Actually Deliver
Most partnership programs fail at engagement, dying slowly despite promising starts. Learn the proven strategies that turn partnerships into predictable revenue engines
70%
Fail at Partner Engagement
1/15
Partnerships Become Great
3-6
Critical Months Window
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Experience how Kiflo can scale your partner program.
Proven strategies from 20+ years of experience
The 4 Core Partner Types in Cybersecurity
Value equation: Beyond margins and features
Key performance indicators for partnership health
Lean go-to-market event strategies
Advanced scaling and distribution tactics
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No email is needed.
We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
Understanding Partner Dynamics
Everything starts from the customer. Learn to identify your ICP first, then determine who they already work with and buy from.
The 4 Partner Types
Master the four critical partner types that control market access: System Integrators, Value-Added Distributors, Hyperscale Marketplaces, and Specialized Platforms.
Triangle of Success
Maintain relationships with Decision Maker, Champion, and Technical Expert within each partner. This triangle creates stability and ensures continuity.
The Value Equation
Partners evaluate opportunities using Margin & Revenue, Effort & Time, and Delight & Brand. Learn how to optimize all three variables.
Performance Indicators
Track the right KPIs: penetration rates in existing customer bases, POC engagement, and the critical 3-6 month health windows.
Scaling Strategies
When and how to introduce distribution, segment your partner base, and maintain visibility while scaling from dozens to thousands of partners.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
70% of partnerships fail at the engagement phase
Partners have no dedicated resources to manage relationships
Vendors focus on features instead of reducing partner effort
No internal champions within partner organizations
Expecting partners to acquire new customers instead of penetrating existing base
Wrong partner-ICP alignment from the start
The Solution
What Actually Works
Dedicated partnership resources with relationshipbuilding skills
Identify internal champions who are passionate advocates
Dramatically reduce partner effort
Start with partners' existing customer base matching your ICP
Maintain the "triangle" : Decision Maker, Champion, Technical Expert
Key Insights From 20+ Years of Partnership Excellence
Battle-tested strategies that drive revenue growth.
01
The Customer-First Framework
Learn the exact methodology for identifying and approaching the right partners based on your ICP. This counterintuitive approach eliminates wasted effort.
02
The 3-6 Month Success Formula
Discover the specific metrics and engagement tactics that separate winning partnerships from those destined to fail within the critical window.
03
The Effort Reduction Playbook
See how vendors like Cribble create documentation that makes partners self-sufficient, reducing implementation challenges and support burden.
04
Lean Event Strategies That Work
Learn to build trust through face-to-face engagement on a startup budget., with example formats.
05
The Distribution Scaling Model
Learn when to introduce distribution, how to segment partners, and why dedicated distributor headcount matters.
06
Advanced Value Engineering
Master the three-dimensional value equation that determines partner motivation. Learn how to optimize partner motivation.
"Partners don't care about having the best solution. They want a solution that's good enough, doesn't waste their time, and the time invested is compatible with the money they'll make."
Ignacio Sbampato
Partnerships Leader at BridgerWise, Former CBO at ESET
Download Free Guide Now
No email is needed.
We like to keep things simple!
We like to keep things simple!
