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Book Your DemoFrom 0 to $4.5 Million ARR: Lessons from lemlist's First Partnership Hire
Discover how lemlist scaled partnerships from 0 to $4.5M ARR. Learn research-first strategies, simple program design, sales alignment, and proven frameworks to build partnerships as a revenue channel.
$4.5M
ARR Generated Through Partnerships
1st
Hire to Build the Program From Scratch
3
Research Steps Completed Before Recruitment
From 0 to $4.5M ARR: How lemlist Built Partnerships Into a Revenue Channel
How lemlist approached partnerships from day one
Why research mattered more than recruitment early on
How simplicity unlocked faster execution
The role of sales alignment in partner success
Mistakes to avoid when launching your first program
Lessons you can apply regardless of company size
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No email is needed.
We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
Why Partnerships Were Chosen as a Growth Lever
The early signals that convinced lemlist partnerships could become a meaningful revenue channel, and why they invested before scaling sales headcount.
The Power of Research-First Partnerships
Instead of recruiting immediately, lemlist focused on deeply understanding partners, customers, and overlap, reducing wasted effort and increasing relevance.
Why Simplicity Beat Sophistication
No complicated tiers. No heavy incentives. Just clear value, clear messaging, and easy collaboration.
How Sales Alignment Made the Program
Partnerships didn’t live in isolation. Tight alignment with sales ensured partner-sourced deals actually closed.
What Didn’t Work (and Why That Matters)
Real missteps, wrong assumptions, and course corrections that helped refine the program faster.
How Partnerships Reached $4.5M ARR
The compounding effect of focus, consistency, and partner trust—over time, not overnight.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
Rush into recruiting without clarity
Overbuild programs before proving value
Add complexity too early
Treat partnerships as “nice to have,” not revenue-critical
Fail to align partnerships with sales
The Solution
What Actually Works
Start with research instead of outreach
Identify partners who actually influence buyers
Keep the program intentionally simple
Align partnerships tightly with sales
Focus on real outcomes, not vanity metrics
Let partnerships compound over time
Discover all the Valuable Lessons from lemlist's First Partnership Hire
and skyrocket your partner program efficiently
01
Research Comes Before Recruitment
Understanding overlap matters more than partner volume.
02
Simple Programs Move Faster
The fewer rules partners have to learn, the faster they act.
03
Sales Alignment Is Non-Negotiable
If sales doesn’t trust the channel, the channel won’t grow.
04
Partnerships Compound Slowly—Then Suddenly
Momentum builds when trust and repetition replace pressure.
05
One Focused Hire Can Build a Real Channel
You don’t need a large team, just clear priorities.
“Partnerships didn’t work because we had a perfect program. They worked because we focused on relevance, simplicity, and trust, and gave it time to compound.”
Lilibeth Acuña
former Partnerships Lead at lemlist
Download Free Guide Now
No email is needed.
We like to keep things simple!
We like to keep things simple!
