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Book Your DemoHow Formula 1 Thinking Transforms Your Partner Program
Discover how Formula 1 thinking can transform your partner strategy by helping you identify, segment, and activate partners with precision. This guide gives you actionable frameworks—like pit crew mapping and GTIA segmentation—to accelerate momentum.
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Experts Influence Every Customer Decision
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GTIA Segments: A Portfolio Approach to Partner Management
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Core Pillars to Build High-Performing Partnerships
Transform Your Partner Program with Formula 1–Level Precision
The F1 pit crew metaphor for dynamic ecosystems
How to map your customer’s full “pit crew”
Real-world partner types across industries
The GTIA Partner Portfolio Framework
Your 5-step partner discovery process
The 3 pillars of partnership success
The action-oriented “3-Partner Challenge”
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We like to keep things simple!
We like to keep things simple!
What You'll Discover Inside
Practical frameworks and actionable insights to transform your partnership strategy
The F1 Pit Crew Metaphor
A powerful analogy: your customer is the driver, surrounded by an entire pit crew of advisors—consultants, marketplaces, MSPs, influencers—who already have their trust and attention. Your opportunity? Partner with the pit crew instead of fighting for direct access.
Who’s in Your Customer’s Pit Crew
The guide maps six categories that influence your buyer daily—marketplaces, member organizations, integrators, influencers, consultants, and even competitors.
Real-World Partner Types
From MSPs and telecom partners to influencers and industry consultants, the guide shows examples of partner types uncovered through pit crew mapping.
The Partner Portfolio Management Framework (GTIA)
A powerful four-quadrant model to segment your partner base: Diamonds in the Rough, MVPs (Most Valuable Partners), Cash Cows, Laggards
Your 5-Step Partner Discovery Process
Define ICP → Map Pit Crew → Select 3 Partner Types → Craft Value Proposition → Execute & Iterate
The Three Pillars of Partnership Success
Alignment & Influence (AI), Choice, Alignment
The 3-Partner Challenge
A practical, do-it-today exercise proven to create momentum: pick 3 partners with high potential, schedule clarity meetings, and ask for 5 customer meetings each.
The Partnership Challenge
Practical frameworks and actionable insights to transform your partnership strategy
The Problem
Common Partnership Failures
Focus too much on direct selling instead of influence networks
Don’t understand who actually surrounds and advises their customer
Treat all partners the same instead of segmenting strategically
Misalign incentives and compensation models
Lack a structured discovery and activation process
The Solution
What Actually Works
Precise: Understand who influences your customer.
Strategic: Segment partners with the GTIA framework.
Aligned: Match your value and compensation to their business model.
Actionable: Execute immediately with the 3-Partner Challenge.
Transform Your Partner Program Into a F1 Pit
and build an ecosystem full of precision and prosperity
01
Stop Selling to the Driver and Start Partnering with the Pit Crew
Your customer pays closest attention to the trusted experts around them.
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Pit Crew Mapping Expands Partner Universe Beyond Standard Channels
Marketplaces, consultants, influencers, and competitors all have a role.
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Segment Partners like a VC.
Invest heavily in Diamonds and MVPs.
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Compensation Must Match How Partners Actually Earn
If incentives don’t align with their margins or business model, they won’t engage.
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Start with the 3-Partner Challenge.
Momentum compounds, especially when others slow down.
“Momentum wins races—especially when everyone else is slowing down. Partnerships are no different.”
Greg Plum
Director of Strategist Recruiting at Bridgepointe
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No email is needed.
We like to keep things simple!
We like to keep things simple!
