The Kiflo Blog

Many partner programs stall not because of poor strategy, but because the business wasn’t ready to support partnerships in the first place. This article breaks down five key traits that define a truly partner-ready organization, from product-market fit to internal alignment and enablement.

Looking to scale your partner program in 2025? This article outlines proven, practical tactics to help you identify, recruit, and onboard high-performing partners who truly drive value.

AI agents are transforming partner programs by automating repetitive tasks and improving decision-making at every stage of the partner lifecycle. This article explores what AI agents are, how they work, and real examples of how they empower partner managers to drive more impact with less manual effort.

Find out how to build a scalable partner enablement framework by focusing on the partner journey. Discover why empowering individual sellers and aligning with the customer lifecycle are key to driving real results.

Learn how to build flexible partner programs that adapt to different partner types, engagement levels, and growth stages. This article outlines the key principles and components needed to create scalable, resilient partnerships.

Discover the difference between consulting and fractional leadership in the context of B2B partnerships. This article breaks down how each role contributes to building and scaling a partner program, why the order matters, and what companies should expect from each type of engagement.

Being a Partner Manager means juggling strategy, sales, and collaboration. In this article, we break down the 10 core skills that define high-performing Partner Managers: from leadership and negotiation to account mapping and data-driven decision-making.

Partner marketing works best when everyone’s pulling in the same direction. This article reveals how aligning your goals with your partners’ can unlock stronger engagement, greater brand exposure, and real business growth, without the guesswork.

This article unpacks the top purposes of partnerships in B2B, from expanding markets to building trust, and shows how to align for long-term success. It offers practical advice for avoiding common pitfalls and scaling programs with tools like Kiflo.