Performance Metrics

Key indicators that show the effectiveness of a partner, program, or campaign, typically tied to revenue, engagement, or operational benchmarks.
Explanation:

Performance Metrics are key indicators that measure the effectiveness and impact of a partner, program, or campaign. These metrics are typically tied to critical outcomes such as revenue generation, partner engagement, lead conversion, customer retention, or operational efficiency.

Key examples of Performance Metrics often include:

  • Revenue Metrics: Partner-sourced revenue, influenced revenue, deal size, and renewal rates.
  • Engagement Metrics: Partner portal logins, content downloads, certification completions, and event participation rates.
  • Lead and Deal Metrics: Volume of leads submitted, lead-to-opportunity conversion rates, and deal close rates.
  • Operational Metrics: Time-to-activation for new partners, onboarding completion rates, and campaign participation rates.
  • Customer Success Metrics: Net Promoter Scores (NPS), customer retention rates, and upsell/cross-sell rates influenced by partner activities.

Performance Metrics are essential across SaaS, technology, manufacturing, and services industries for managing partner ecosystems, evaluating program health, refining marketing strategies, and guiding incentive programs. They ensure that partnerships and initiatives remain aligned with overall business goals.

Example:
The PRM displayed performance metrics like leads per partner, deal conversion rate, and lifetime value.

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