Building the Operating System for Partner-Led Growth

Partner programs don't scale on relationships alone.

Most companies launch partnership initiatives with a structure on paper: tiers, playbooks, and governance frameworks. You define intake criteria. You map handoffs. You hire a partner success team.

But the motions stay siloed. Cross-functional alignment fractures. And you're left asking: why does this work for some companies and not for us?

The answer isn't more process. It's a different operating system.

Join us on 28 May at 5 PM CET / 11 AM EST for a live Q&A with Christina Ferrari, a partnerships and ecosystem growth leader who's spent the past decade building partner-led growth systems that actually move the needle—from driving 300M+ in incremental revenue at Amazon Ads to currently building consumer partnership strategy at Udemy.

In this session, we'll dig into the operating systems that separate companies scaling through partnerships from those stuck managing a program.

What you will learn:

• Designing the Partner Operating System Before You Scale: The foundational systems needed—segmentation, intake criteria, readiness checks, handoffs, governance rhythms, and metrics that predict growth.
• Bridging Business Development and Partner Success: Why partnerships lose momentum after deal close, and how to create handoffs strong enough that partner success influences strategy from day one.
• Turning Partner Management Into Partner Growth: How high-performing teams shift from reactive support to proactive growth planning using data, funnel analysis, and joint business reviews.
• Building Cross-Functional Alignment Around Partner Outcomes: How to align product, marketing, analytics, finance, and sales around shared partner outcomes when success depends on work owned by other teams.
• Measuring What Actually Matters: Move beyond over-measurement or lagging revenue metrics. Build a balanced measurement approach that includes leading indicators, activation, conversion, and partner engagement.

🎁 EXCLUSIVE OFFER FOR LIVE ATTENDEES

Attendees will be invited to sign up for Christina's Partner Mastermind Bootcamp, a practical course for partnership professionals who want to move beyond reactive partner management and build scalable partner growth systems. Additionally, one lucky attendee joining us live will win a free 30-minute partnership strategy consultation with Christina—to discuss your partner program, ecosystem strategy, partner success challenges, or career positioning in partnerships.

Save your spot and join us live.