Co-selling

Overlap is not revenue. Co-sell is.

Co-sell only happens when the rep can see the partner who can help. Kiflo surfaces that partner on the deal in your CRM, so sales co-sell the accounts they're already working.
Bring your target accounts. See which partners can help you win them.
Trusted by 450+ partnership teams
Target account · open opportunity
Acme · $86,000
Proposal
P
Proxima Partner
Overlaps on Acme
Request intro
Sarah Chen, Proxima · Owner: You
Open
One clear next step, owned, tracked, tied to the deal.

The problem

Sales can't see how partners can help them.

Partnerships built the ecosystem. But on the deal a rep is actually working, they can't see which partner could open the account, make the intro, or tip the deal. So reps sell alone, and the ecosystem sits unused.
Acme Proposal
$86,000 · Owner: AE · deal in the CRM
StageProposal
Close dateJun 30
Next stepSend contract
Partners who could help Not visible to AE
3 partners overlap
Three partners could help win Acme. The rep can't see any of them.

The outcome

See which partner can help, right in your CRM.

On the deal in your CRM, sales sees which partner can open the account or make the intro, and starts the co-sell without leaving it.
Qualified
Delta Corp
$28,000
Acme
$86,000
2 partners can help
Proposal
LaunchWorks
$61,000
1 partner can help
Northstar
$42,000
Negotiation
Brightline
$73,000
1 partner can help
Closed won
Vertex
$54,000
Influenced by partner
Solace
$39,000
Sourced by partner
Aster Labs
$31,000

What you can do

Run the co-sell motion. Then prove it drove revenue.

Run the co-sell motion

Every play, in one place, tied to the deal.
Turn overlap into a next step
Move from "a partner might help here" to a defined action a rep can take today.
Request and track partner intros
Capture who asked, which partner owns it, and what happened, so requests stop dying in inboxes.
Coordinate partner influence on open deals
Bring a partner in to build trust, validate the solution, or add context, tied to the opportunity.
Keep sales and partners on one view
Sales, partner managers, and the partner see the same account, action, owner, and status.

Then prove it drove revenue

Where the activity becomes pipeline.
Connect co-sell to revenue
Tie each action to partner-sourced and partner-influenced revenue, so the motion proves its own worth.
Feed commissions from what closes
Pass co-sold deals into commission workflows, with no separate reconciliation.
Track every co-sell play
See which intros and influence requests are open, stalled, or closed, and which ones moved pipeline.
450+
partnership teams trust Kiflo
4.9/5
on G2 for ease of use and support
100+
5-star reviews on G2

Teams turn partners into revenue on Kiflo.

In the first year, we doubled indirect sales revenue!
Mathieu Arles-Duour, Head of Partnerships at Sellsy
Mathieu Arles-Dufour
Head Of Partnerships - Sellsy
Sellsy

Common questions

Questions teams ask about co-selling software.

What is co-selling software?
Co-selling software helps your sales team and partners work the same accounts together through warm intros, influence, and shared account action, with each play tied to an owner and a deal.
Is co-selling part of a PRM?
Co-selling sits on top of your partner management foundation. Kiflo has full PRM capabilities (onboarding, deal registration, portal, commissions) and adds co-sell, so the two live in one place.
How is this different from account mapping?
Account mapping finds where partner overlap exists. Co-selling turns that overlap into a specific action with an owner and a connection to the deal.
Does sales have to live in another tool?
No. The goal is to give reps a clear next step on accounts they already care about, and to connect that activity to HubSpot and Salesforce.
Can Kiflo track co-sell activity?
Yes. Kiflo tracks the action, the owner, the status, and how it connects to pipeline and revenue.
Does co-selling connect to revenue tracking?
Yes. Co-sell activity connects to partner-sourced and partner-influenced revenue tracking, and feeds commissions when deals close.
Turn partner overlap into action sales can use.
Bring an open opportunity. We will show you how Kiflo helps your team pick the right partner action and move the deal forward.
Book a demo
Bring a live deal. See the co-sell play on it in 20 minutes.