Reseller partners

Resellers are a sales channel, not just a set of relationships.

Good relationships keep resellers happy, but they don't run the channel. Kiflo gives it a system: onboard partners, register deals, co-sell, and track the revenue they drive, without the channel conflict.
See how Kiflo runs your reseller channel, from onboarding to revenue.
Trusted by 450+ partnership teams
Registered deals
O
NorthstarReseller Orbit · $58,000
New
No conflict detected
Accept Refuse
L
Aster LabsReseller Lumen · $29,000
Proposal
Owner: Marco Diehl (Lumen)
P
BrightlineReseller Proxima · $16,500
Closed Won
Owner: Elin Voss (Proxima)

This is you

You're building a reseller channel, and running it by hand.

Onboarding a new partner is a manual scramble, their assets go out by email, and pulling your reps in to back a deal or sorting out who owns it lands on you. Meanwhile the channel revenue you're judged on sits in a spreadsheet, hard to see and harder to prove.
Onboarding checklist, done and redone by hand
Send Deck + pricing sheet.pdfTo: Orbit · sent manually
Send Battle card v3.pptxTo: Lumen · sent manually
Send Deck + pricing sheet.pdfTo: Orbit · send again
Write Onboarding checklist.docxTo: Proxima · still drafting
Find a rep to back Lumen on a callIt lands on you

How Kiflo gets you there

Give the reseller channel the structure it's missing, from onboarding to revenue.

1
Onboard resellers and arm them to sell
Bring partners on fast and share the decks, assets, and playbooks they need, so they start selling sooner instead of stalling.
2
hare leads and register deals in one place
Pass leads to the right reseller and let them register their own deals, so ownership is clear and your team catches overlaps before they turn into conflict.
3
Back the deal with co-sell
Coordinate co-sell so your team steps in with air cover at the right moment, instead of leaving the reseller to push alone.
4
Track the revenue resellers drive
See the pipeline and revenue each reseller brings in, plus which tiers are actually performing.

What changes

The channel runs on a system, not out of your inbox and a spreadsheet.

When a reseller registers a deal, it's locked to them and your team sees it. If another partner or a direct rep goes after the same account, you catch the channel conflict before it blows up.
Resellers ramp faster because onboarding and assets sit in one place, and you can finally see which partners drive revenue and which need a push.
Registered deals · Q2
AccountResellerOwnershipStatusRevenue
Vela · Gold Locked Negotiation -
Proxima · Silver Channel conflict detected Reviewing -
Vela · Gold Locked Closed Won $29,000
Every deal has a clear owner, and every overlap gets caught before it's a conflict.
450+
partnership teams trust Kiflo
4.9/5
on G2 for ease of use and support
100+
5-star reviews on G2

Teams turn partners into revenue on Kiflo.

In the first year, we doubled indirect sales revenue!
Mathieu Arles-Duour, Head of Partnerships at Sellsy
Mathieu Arles-Dufour
Head Of Partnerships - Sellsy
Sellsy

Common questions

Questions teams ask about reseller management software.

What is a reseller partner?
A reseller partner sells or resells your product, often managing or supporting the commercial relationship with the customer. Reseller management software helps you run that channel: onboarding, deal registration, co-sell, and revenue.
Can Kiflo onboard and enable resellers?
Yes. Kiflo brings resellers on board and lets you share the assets, decks, and playbooks they need to sell, so they ramp faster.
Can Kiflo support reseller deal registration?
Yes. Reseller partners register deals in Kiflo, and your team approves and tracks them in one place.
Can Kiflo help avoid channel conflict?
Yes. Lead sharing and partner-registered deals make ownership visible to your team, so you catch overlaps before they turn into conflict.
Can Kiflo track reseller revenue?
Yes. Kiflo tracks the pipeline and closed revenue each reseller sources, attributed to the right partner.
Can Kiflo support the distributor and reseller model?
Yes. Kiflo supports multi-tier distributor and reseller relationships, with deal, activity, and collaboration visibility shared across the reseller that registers the deal and the distributor whose network it sits in.
Run resellers as a revenue channel, not a contact list.
We'll show you how Kiflo onboards resellers, shares assets, registers deals, keeps sales and partners aligned on ownership, supports co-sell, and tracks revenue.
Book a demo
See how Kiflo runs your reseller channel, from onboarding to revenue.