Connect partners to pipeline
Connect the ecosystem partnerships built to the pipeline sales owns.
Partnerships built the ecosystem. Sales owns the pipeline. They run as two separate motions, in two separate tools, so reps sell cold into accounts a partner could open. Kiflo connects the two, so partner relationships become warm paths into the accounts sales is already working.
Bring your target accounts. See which partners can open them.
Trusted by 450+ partnership teams
This is you
You want sales to use the partner ecosystem. Right now, they can't see it.
Your partners know the accounts your reps are working. But sales can't see which partner can help, and partnerships doesn't always know which accounts sales cares about most. So reps prospect cold into accounts a partner could have opened, and partner effort never shows up as pipeline.
The warm path exists. It just lives in someone's head, a spreadsheet, or a Slack thread, and goes stale before it reaches a live deal. Partnerships looks busy, sales stays cold, and leadership sees activity instead of pipeline.
How Kiflo gets you there
Turn partner relationships into warm paths sales will use.
1
Map partners to your target accounts
See which partners overlap with your prospects, customers, target accounts, and open opportunities, so the warm paths are visible, not guessed.
2
Surface the warm path
Spot where a partner is already in the account, has context, or can make a credible intro, so sales knows who can open the door.
3
Put it where sales works
Bring partner overlap onto the deal in HubSpot and Salesforce, so reps act on it without leaving the CRM.
4
Prioritize and track partner-assisted pipeline
Focus on the accounts where a partner can move the deal, and track partner-sourced and partner-influenced contribution.
What changes
Sales stops selling cold into accounts partners could open.
Whether a deal is new, a renewal, or stalled, reps see which partner can open it or move it forward. Partnerships focuses on the accounts sales actually cares about, so partner effort lands where it moves pipeline.
The ecosystem stops being a relationship database and becomes account intelligence that creates pipeline, with the contribution to prove it.
The platform
Account mapping is the engine. These turn overlap into pipeline.
Account Mapping
See which partners overlap with the accounts you want to win.
Co-Selling
Turn partner overlap into intros, referrals, and shared deals.
Partner Management
Manage partners, onboarding, enablement, and collaboration.
Revenue Tracking
Track partner-sourced and partner-influenced revenue.
Commission Automation
Calculate partner commissions without spreadsheets.
Partner Directory
Showcase partners and support ecosystem discovery.
450+
partnership teams trust Kiflo
4.9/5
on G2 for ease of use and support
Teams turn partners into revenue on Kiflo.
In the first year, we doubled indirect sales revenue!
Mathieu Arles-Dufour
Head Of Partnerships - Sellsy
Common questions
Questions teams ask about connecting partners to pipeline.
What does it mean to connect partners to pipeline?
It means mapping partner relationships to your target accounts and open opportunities, so your revenue team can see where partners can help create or move pipeline, and act on it.
Is this different from partner management?
Yes. Partner management organizes the program. Connecting partners to pipeline turns the ecosystem into account intelligence sales can act on.
Does sales have to work in another tool?
No. Kiflo brings partner overlap onto the accounts and deals in HubSpot and Salesforce, so reps act on it where they already work.
Do we need a separate account mapping tool?
No. Account mapping is built into Kiflo, so there's nothing separate to buy. It's the engine underneath, showing where partner overlap exists before it becomes co-sell.
Can account mapping help us recruit partners that drive revenue?
Yes. Before you sign a partner, Kiflo can check whether their accounts overlap with your target accounts, so you recruit partners who can open real pipeline, not just add logos.
Can Kiflo track partner-sourced and partner-influenced pipeline?
Yes. Kiflo tracks partner contribution across pipeline and revenue, so you can prove impact, not just activity.
