Most partner programs look good on paper.
You have tiers. You have a playbook. You measure logos, integrations, and campaigns. You add a PRM tool. You hire someone to manage it all.
But revenue stays flat. Momentum is hard to find. And you're left asking: why does this work for some companies and not for us?
The answer isn't more structure. It's a different strategy.
The companies crushing it aren't running "partner programs"—they're building distribution engines. They've flipped the entire motion: instead of asking "How do we recruit more partners?" they ask "What partners actually drive revenue, and how do we design around them?"
Join us on 14 May at 5 PM CET / 11 AM EST for a live Q&A with Didrik Brekke Hansen, a global partnerships leader who's spent the past decade building ecosystem strategies that actually move the needle—from scaling international growth at Trustpilot and Cookie Information/Piwik PRO, to advising SaaS companies on partnership-led GTM.
In this session, we'll dig into the decisions that separate distribution engines from programs that just exist.
What you will learn:
- Partnerships Own Revenue, Not Activity: The metrics that actually matter—pipeline influence, sourced revenue, distribution leverage—and why logos and referrals are vanity metrics that hide the real story.
- Your Best Partners Aren't Who You Think: How PE firms, VCs, agencies, ecosystem platforms, and integration partners often outperform traditional channels. Why one strategic portfolio relationship can exceed dozens of transactional deals.
- Partner Selection is Strategy: Why choosing the wrong partners creates downstream chaos. How the right ones become force multipliers across your entire GTM.
- Don't Buy Software Before Fixing the Motion: Why PRM tools accelerate momentum—but can't fix a broken strategy. What foundations need to exist first?
- How AI Reshapes Partnerships: What automation will handle. What still requires the human layer? Why strategic fit and trust become even more critical as workflows get smarter.
This will be a practical, no-BS conversation. We'll talk about the early calls that matter, the partnerships that fail quietly, and what actually separates companies scaling through partners from those stuck managing a program.
Save your spot and join us live.
