Weglot is a website translation solution that uses an AI Translation Model to deliver brand-aligned translations, trustworthy from the very start, with in-context review giving teams full editing control before anything goes live. A large share of that work happens through agencies and freelancers, who use Weglot to deliver translation as part of a client project, across CMSs and technologies such as WordPress, Shopify, Squarespace, Webflow, and many more. 

Thibaud Guérin runs Weglot's agency and freelancer partnerships, splitting his time between marketing and sales. 

“I wear a bit of a marketing hat and a bit of a sales hat,” with the goal of getting as many agencies as possible using Weglot, on as many projects as possible.

Agencies already mattered to the business before Kiflo: roughly 17–18% of Weglot's monthly recurring revenue comes through agency partners, spread across 600 to 800 active partners on the platform. Growing that share is Thibaud's explicit mandate.

A Flat Program That Couldn't Scale With Agencies

Weglot already had an agency partnership program before Kiflo, but it was little more than a flat affiliate structure. Every agency, whatever its size or track record, earned the same 20% commission, and agencies were managed in the same undifferentiated pool as tech partners and influencers.

As Thibaud put it: 

“It was really bare-bones. We used our solution just to offer commissions, a 20% commission for everyone, regardless of the number of projects or the agency's engagement with Weglot”.

That flat structure worked against the way Thibaud actually thinks about agencies, which he sees as both resellers and users: partners who need real incentive to bring more and more projects to Weglot, not a one-time payout. In the tool Weglot was using at the time, FirstPromoter, the team hadn’t found a way to set up that kind of tier logic.

• One flat 20% commission for every agency, with no way to reward the ones performing best.
• Agencies, influencers, and tech partners all managed in a single undifferentiated pool.
• No tier or level structure, and no way to automate progression between levels.
• No dedicated place to deliver agency enablement content, like how to quote or pitch Weglot to clients.
• Limited visibility into which agencies were active and how much revenue each one generated.

Why Now: A Deliberate Shift Toward Premium, Indirect Revenue

There was no single overnight trigger. The change was part of a longer-term strategy to move Weglot toward a more premium offer, and premium growth was increasingly coming through the indirect channel, since agencies tend to build projects with bigger budgets than individual end users.

For Thibaud, it came down to a realization about where pipeline growth could actually come from: agencies were already worth investing in, and the existing setup couldn't support that investment.

A Four-Tier Program Built on Kiflo

Weglot rebuilt its agency program around four tiers on Kiflo, each with its own commission rate, benefits, badges, and content. The intent was to offer agencies a genuine partner deal, including a discount agencies could pass on to their own clients, with clear stages of progression as they brought in more business. Just as important, it meant Weglot could finally reward agencies based on how engaged and how well they were actually performing, instead of giving every partner the same flat terms regardless of activity.

Each tier also carries its own credibility signal. Agencies reaching Weglot Partner and above receive an official badge they can use on their site and client quotes, showing they're a validated Weglot partner. From Trusted Partner up, agencies are also listed in Weglot's International Expert directory, giving them visibility in return for the business they bring.

What Weglot Needed From a Partner Platform

Thibaud evaluated tools against a short, clear list of requirements.

• Automated tier logic: agencies needed to move between levels automatically as they hit thresholds, something the previous tool couldn't do at all.
• A content layer tied to those tiers, so different levels unlock different enablement material rather than one generic asset library.
• Compatibility with Weglot's existing stack, including Stripe and its custom billing setup.

Choosing Kiflo

Thibaud benchmarked several partnership platforms against that list, drawing on his own network and a recommendation thread in a Slack community for partnership managers. Kiflo came up well, and hands-on testing confirmed it was the strongest fit: several competing tools stumbled specifically on tier logic, the requirement that mattered most to Weglot.

The Stack

Kiflo sits at the center of Weglot's partner operations, connecting the agency discount in Stripe to commission automation and payouts in PayPal. The CRM was deliberately kept separate, reserved for the Sales team's direct-client relationships rather than partner activity.

Implementation began in spring 2025, with an official launch to all partners that fall. At the time of the interview, the program had been running for close to a year.

Automated Tier Progression

Automation of the tier system is the change Thibaud points to first. A workflow in Kiflo moves an agency up a level as soon as it hits the relevant threshold, unlocking the next set of benefits and automatically notifying the agency by email, all without manual tracking on Thibaud's side.

Visibility Into Partner Health and Revenue

Kiflo also gives Thibaud a clearer read on which agencies are active and how much revenue each is generating, something that wasn't easy to see in Weglot's own systems. That visibility extends to the end clients agencies bring in, which has occasionally surfaced useful patterns, like a cluster of WordPress agencies in the Netherlands, and candidates for future case studies.

Onboarding and Support

Thibaud described the rollout as genuinely collaborative, with a dedicated Slack channel to the Kiflo team throughout setup of the Stripe, Kiflo, and PayPal integration.

Thibaud sums it up plainly: “the support from Kiflo, right from the start, was very good”, including new features and processes the team built specifically to match Weglot's setup.

He's candid that the start wasn't frictionless: some things needed improving that the team hadn't anticipated, and it took time to get right. What Weglot has now is what it set out for, a program that runs largely on its own in the background.

The Partner-Facing Experience

On the agency side, Thibaud describes Kiflo as straightforward: partners can find their tier, benefits, and materials without much explanation needed.

Before and After Kiflo