A consulting firm specializing in building and managing partner networks for software vendors, IT services companies, and digital scale-ups.

With over 25 years of experience in indirect sales and the software/IT industry, we speak the same language as your teams and partners!

5 Ways We Can Support You

1. Two-day training for Channel Managers and Sales Managers: "Structuring and Optimizing the Performance of Your Partner Network."
2. Collaborative workshop over 3 to 4 months: We work alongside your team to build your partner program and establish your entire indirect sales process.
3. Fractional Channel Management: Co-creating and implementing your strategy and tools, recruiting partners, and managing your partner network while you recruit a permanent Partner Manager.
4. Ongoing Coaching and Consulting: Expert guidance to challenge your decisions, provide strategic insights, and keep your initiatives on track.
5. Indirect Sales Club: Peer-to-peer discussions and knowledge sharing for Partner Managers and Indirect Sales Directors.

What Sets Us Apart

• Active Channel Managers, not just consultants: We have managed multiple partner networks and continue to do so. Our recommendations are based on real-world experience and hands-on expertise.
• Results-driven business models: We focus on measurable outcomes (number of partners, Annual Recurring Revenue (ARR), etc.), rather than simply delivering reports and recommendations.
• Flexible support: From one-off consulting engagements to hands-on, practical implementation.
• A structured partner prospecting methodology: Supported by dedicated tools, data-backed recommendations, verified sources, and lessons learned from real-world experience.
• A deliberately limited number of clearly defined engagements: Ensuring a single point of contact and high-quality, personalized support.

Trusted by

Cybercite, Cegid, Semji, Akanea, Eolia, Steerfox, Digiforma, Signitic, and more.